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home Home > Subscribe to Ratebeer.com Weekly RateBeer Archives > Brewers/Industry




Ratebeer Beer News April 28, 2005


A Weekly Roundup of the Week’s Beer News
Brewers/Industry April 28, 2005      
Written by RateBeer


Santa Rosa, CALIFORNIA -



Two New Mexico monasteries applied for a state liquor licence. The participating monasteries formed the Abbey Beverage Company and will need a waiver to get the approval since the proposed brewery is “located within 300 feet of a church or school” to get state approval.



Netherland’s Koningshoeven brewery regained their Trappist status. They will again be able to use the controlled “Authentic Trappist Product” logo.



The beer sales in Germany dropped by 3.5 percent in the first quarter of 2005. The beer consumption in Germany has been falling steadily since 1995.



Ontario’s Brick Brewing Co. ltd will spend 7 million dollars to build a new and larger beer distribution warehouse in southwestern Ontario. Brick want to meet growing business and consolidate three regional distribution warehouses.



InBev reported a sharp drop of their sales in the first quarter of 2005. The drop is more accentuated in their Western Europe market where general beer consumption is slowing down.



The share price of Molson Coors Brewing Co. recently hit a post-merger low with a drop of 17%.



Mexico’s FEMSA group saw a 17% drop in first-quarter profit for Q1 2005.



New Beers



Sleeman Breweries Ltd. is releasing a brand new beer, Sleeman Original Draught. Chairman and CEO John Sleeman declared that Sleeman Origninal Draught answers a call for a highly refreshing beer and that this new beer will provide with a new benchmark for ice-cold, refreshing taste.



Speaking of ice-cold refreshing taste, Miller Brewing Co. is working hard on revamping the image of their Old Milwaukee brand. Having lost market shares to Anheuser-Busch Miller wants another shot at the light beer war. They will actively promote the brand with new television spots for Milwaukee’s Best Light. The spots will transmit the message that a man should act like a man and a light beer should taste like beer.



Quebec’s Brasserie Bieropholie released two new beers, a pale ale and a spicy amber ale, under the Projet X label.They are brewed in Microbrasserie Charlevoix’s previous brewing equipement that has a capacity of 500 litres.



Tempe, AZ’s Four Peaks Brewing will be introducing a pair of new beers this coming week. On tap will be Idle Hands, a Strong Belgian Golden Ale, and Co-op AK, an English-style Mild Ale.


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