June 17, 2005 Written by RateBeer
Santa Rosa, CALIFORNIA -
Detroit will see their award winning Atwater Brewery come back to its previous standard of quality. Atwater enjoyed notable success shortly after opening. Their European-inspired beers and interesting food made them a quick success but unfortunate events such as the death of their cook and departure of their brewer to Europe led to Atwater’s closure. Stoney Creek Brewing Company bought it a year after but the food and beer didn’t measure up to the standards of quality that was customary previously, so it wasn’t very popular. A previous patron, Howard Hampton, associated himself with a local homebrewer and bought back the place. They have begun to rewrite the food menu and the brewer has started brewing old Atwater favorites such as the Pilsner, Helles and Dunkel. Those beers previously won awards at the Great American Beer Festival in 1997.
Most bottles and cans of beer sold in the UK will carry in a near future a responsible drinking message. The government has launched an alcohol harm reduction strategy and this is the beer industry’s way to support it. On 85% of bottles and cans of beer a message will apear recommending a maximum of two or three beers a day for women and three or four for men. The director of communications for the British Beer and Pub Association, Mark Hastings stated that they are commited to enabling people to make better and more informed choices about their drinking behavior.
SAB-Miller is eying the Indian beer market as a potential blooming beer market. There are some hurdles though, the Indian alcohol drinkers consume mainly spirits, so SABMiller will have to convince them to switch to beer and also will have to deal with strict government regulations. On the good side, the trend is actually to invest in India since their economy and population are rising.
In Texas a brewer has been sued for naming a beer “Star Bock”. The giant coffee chain Starbucks see in this a trademark infringement. The brewer, Rex Bell of the Old Quarter Acoustic Cafe in Houston has declared that the idea came from two Texan beers, Lone Star and Shiner Bock. Bell testified that he paid to register the trademark after searching federal trademark records. Star Bock isn’t brewed anymore but Bell would like to revive it and make it a national brand.