September 1, 2005 Written by RateBeer
Santa Rosa, CALIFORNIA -
As their beer sales are sluggish, Anheuser Busch released a new « malternative ». This new creation is called Tilt. Tilt is a raspberry flavored malt drink infused with caffeine, guarana and ginseng. Anheuser Busch is marketing it as an “after work” drink and are targeting young adults. They hope that Tilt will succeed where Be failed.
With a falling beer market the Danish giant Carlsberg announced a staff cut of 95full-time jobs. A Carlsberg representative stated that spirits are gaining the favor of Dane drinkers and that the beer market plummeted by more than 5% in the first half of this year. This is of course hard to believe when you look at the explosion of Danish microbrewing!
A new Czech beer, B.B. Burgerbrau, is making its way on the shelves of American beer stores. B.B. Burgerbrau was first brewed in 1802 by Budejovicky Mestansky Pivovar but was called at the time Budweiser Burgerbrau. Budejovicky Mestansky Pivovar is actually fighting a legal battle against Anheuser-Busch along with Budejovicky Budvar.
After a long fight, North Carolina has won! They have won the right to buy beers that are more that 6% abv. It took two years to change the antiquated law and now the maximum abv is 15%, which is more than reasonable. Already some brewpubs, like Pigsah Brewing in Black Mountain, are sporting big beers on their menu and beer stores will receive big beer shipments soon. Congratulations to the people who made it possible and to the beer lovers of North Carolina!
In UK another independant brewery is up for sale. St. Peter’s brewery in Suffolk is now for sale by millionaire owner John Murphy. The reason to sell seems legit enough though, Murphy claims that he wants to sell the brewery because he can’t put up with the increasing demand. Here’s what he had to say :
“St. Peter’s is a brand with huge potential which has been carefully developed and is now ready to be taken onto a higher stage. Although we are brewing to the full capacity of our existing site - sales are up over 40 per cent year on year - we are unable to meet demand."
Pyramid brewery has launched a major marketing campaign focusing on their american wheat beers. Following the success of their Hefe-Weizen they released two new wheat beers. The first is called Apricot Weizen, which expands on the success of their Apricot Ale. The second is called Amber Weizen and features three kinds of caramel malts and Nugget hops. They also upgraded their packaging to help promote the beers.
Speaking of wheat beers, Texas’ Saint Arnold brewery is putting the final touch on the first batch of a new release called Texas Wheat. This new year long beer will replace the Kristall Weizen which earned a good reputation for its taste but sales seem to have gone down. The brewery stated that they use the Kristall recipe and tweaked it to remove the caramel flavor , resulting a beer more clean and crisp.