RateBeer Weekly Magazine > Brewers/Industry

Ratebeer News - October 14th, 2005

October 14, 2005      
Austin, UNITED STATES -

nheuser-Busch annouced that they will launch a series of four seasonal beers. The first one is an autumn seasonal and is called Jack’s Pumpkin Spice. Strangely Anheuser-Busch released another autumn seasonal from it’s Michelob Specialty collection and it’s called Michelob Pumpkin Spice. January, April and July will see other seasonal releases from Anheuser-Busch.

In other A-B news, the St. Louis-based company won the Large Brewer of the Year award at this year’s Great American Beer Festival. New Glarus took the Mid-Sized Brewery of the Year award and the SandLot Brewery won Small Brewery of the Year.

Boston beer drinkers will be able to get their hands on some booty. Booty Beer will be launched in the Boston area and uses a sexual pitch to attract their target audience, males in their 20s. Their marketing plan involves hiring models, sponsoring local events and even maybe create a magazine. It’s probable that this beer will have less body than it’s advertising.

Carlsberg announced that they will close half of their breweries in Europe in hope to be more efficient in a stumbling European beer market. Most of Carlsberg’s profit comes from Europe but they are looking to expand in Asia and see a profitable future there.

German students invented a beer mat that orders a refill. The mat recognizes when the glass is nearly empty and sends a signal to the bar. Anxious drinkers will also be able to wave the mat and its motion sensor will do the job.

Burton-upon-Trent’s Marston Brewery released a new beer. Called Double Drop the beer involves dropping it during fermentation from one vessel to one another producing a clear, bright amber ale.