Lucky Lager was introduced to beer drinkers in 1934. The name Lucky was selected from a name-search contest. Fully fermented in Bohemian-style tradition and slightly darker in colour than regular brands, Lucky uses select ingredients and hops to deliver a slightly sweeter taste than most lagers.
Short version of the Lucky Lager story: the brand was founded by General Brewing in California. This was folded into a consortium led by three BC breweries. General Brewing later split off from the consortium and was eventually brought into the Pabst fold. The BC breweries later became Labatt's and thus there are two lines of ownership of the Lucky Lager brand. The brand is today more prevalent in Canada, especially British Columbia.
Brewer: Labatt Breweries (InBev)
Style: Pale Lager
Alcohol Content: 5%