October 9, 2011
German themed outer building had singles available of almost any Sprecher or Sprecher contract brewed beer plus a wide variety of sodas. They fill growlers of their beers here as well and a lot of apparel and glassware is sale here as well. I did not take the tour but there were a lot of kids there taking the “soda” version of the tour.

September 5, 2011
A great place to buy beer, with all their contract brews and sodas out as well as their regular lineup. SIgns with cheese matches. Good prices, roomy, easy to get to.

September 3, 2011
Stopped in for the tour + the reserve tasting. Very cool building, inside and out. Old world feel, mural paintings, and collections of bottles, glasses, and coasters. Extensive gift shop with glassware, clothing, beers, and soda. Employees kind of seem to be just "the help" - my check-in/check-out gal didn’t know what was going on, and had to be told multiple times by her co-workers how to handle certain things. Tour guide was decent but thought he was funnier than he was. Reserve tasting guy was pretty good - seemed to know quite a bit about beer/cheese pairings and why they work or don’t work (however, I think he was mostly going from script, as he wasn’t totally able to field questions). The reserve tasting is well worth it - we got to try 11 beer/cheese pairings for $15 - good deal. At the end of the tour, you get 10% off beer & cheese in the gift shop. They have 15-20 beers available in singles to buy (about $1.60/beer), plus maybe 10 or so sodas (about 85 cents/soda). Cool place.

November 30, 2010
The tour was good. Nothing too crazy with the beer. Overall not bad.

October 25, 2010
Stopped in today while up in Milwaukee for the afternoon. Took the brief $5 tour in what was a very clean/neat facility set up to have a "German biergarten" sort of vibe. After which you’re treated to your choice of four out of something like 18 brews on tap to sample along side ten or so different "bottomless" sodas. Our tour guide was very pleasant, but didn’t seem as well prepared as he might have been to answer brewing-related questions. Prices for take-out and merch in the gift shop were super cheap. Only points deducted for knowledge of guide and almost complete lack of bourbon barrel aged offerings in gift shop. Overall, highly recommended way to spend a couple hours of your day.

October 9, 2010
Tour was good and the guide did a good job. The tasting bar and gift shop areas were nice and contained both clothing items as well as beverages. The tasting bar consisted of four samples of almost everything they had. Ambiance was nice with old neon beer signs on the walls and an old world feel. If you’re in Milwaukee, Sprecher is worth a stop.

May 30, 2010
Came here today to meet some folks - Surprisingly small but quaint brewery in a residential area - your fairly standard, rushed brewery tour that you could just as well apply to pretty much any brewery if you just removed a sentence here and there - four bucks gets you four beer samples, but even this was rushed - we were given access to a "beer garden" after the tour, but they only have room for one tour group at a time, so we were forced out before most people had a chance to use their four tasting tickets (I drink fairly fast, but even I could only get through two and a half beers) - breweries that do this on their tours truly piss me off - I suppose it didn’t really matter anyway, since there was nothing on tap or for sale that you can’t buy in any liquor store in WI (they did have ten beers on tap, though) - very reasonable prices on the bottled products, though, as well as the growlers (10 bucks with glass, 8 buck refills) - extensive selection of glassware and clothing - it is a decent place, but the organization of their tours with respects to the access to the tasting room really needs work.

March 9, 2010
Very rustic and interesting brewery. The people are very friendly and give an interactive tour. Beer and sodas are very good. A unique place to stop.

September 7, 2009 [ Updated November 1, 2011 ]
My wife and I went on the tour. Was a bit rushed, but there were 84 people along with us. Good value for what you pay for - $4 = 4 8 oz beers at the end. Good atmosphere.

August 22, 2009
Went on a tour of the place a couple of years ago and had a pretty good time. The ambiance is average pub style setting, but the tour is lots of fun and informational. The selection is pretty good, though all their beers of course. In addition to the samples after the tour, they have many of their beers on sale in bottles at a very decent price when you leave, and you can buy only singles if you want. The value at that point was pretty good. Overall, a really cool place to go visit once or twice to take the tour and try the beers.