February 19, 2012 [ Updated March 5, 2012 ]
I was really impressed with how much this store has changed. I went to Western for my undergrad and it wasn’t anything like this. The staff is knowledgeable but not pedantic about it either. Very refreshing, I had been told by another store that they weren’t worthwhile to go to but WOW was that store WRONG! Great 6 pack selection with constant ratings, I always enjoy comparing my opinions with others on the beer and have had several good conversations with the staff here. A must go when you are in the Kalamazoo area

January 19, 2012
One of my go-to places. They constantly announce what new beers they have coming in, and while most of the time I have to rush to get there in order to get one, it kinda adds to the excitement of it all. Plus most of the workers tend to actually know something about beer, not too bad for being just college kids. I can’t remember ever being interested in microbrews while in college, Impressive. The music kinda distracts sometimes, I don’t really feel like walking through a store that sounds like it is having a rave.......

November 19, 2011
Staff was great no issues there. Selection is very nice. Overpriced on everything by $2-5 from any other store. I have also noticed that when popular beers come in the shop in short supply they save them for their buddys via their facebook/twitter homepage. Why advertise you have them if they never make it to the shelf? Overall not bad but there are better stores in Kalamazoo.

October 16, 2011
One of the better selections of beers in the Kalamazoo area. Lots of single bottles, walk in cooler, and lots of 6 packs. Worth the trip if looking for new brews.

August 16, 2011
Another decent bottle shop in the Grand Rapids area. A little spendier than others. Be careful, – I was charged the six pack price for a single bottle but it was refunded to me right away. The selection isn’t bad and the service isn’t bad too.

July 3, 2011 [ Updated July 6, 2011 ]
This is my "go to" store for beer. Unfortunately, they suffer from being primarily a college town party store. For being mostly college kids, the staff is actually relatively knowledgeable. Their beer selection is pretty good. They have a lot of stuff, but I really think they could have a lot more if half the store wasn’t taken up by the kegs and disc golf stuff. And cut ties to breweries and focus on individual beers. 20 beers from 1 brewery but onlly 1 beer from another? But all in all it really is a good store. What they lack in quantity, they make up for in quality. And even though they’re a bit pricey on some things, they’re still cheaper on some of the better things than other area stores.