February 11, 2012
THEY ARE OPEN!!!! Very good beer selection here and liquor selection but were talking beer here! They have everything from the newest belgians to locally known breweries like Alpine, Ballast Point, Coronado. They sometimes even carry Pliney the Elder. Hands down a very very nice liquor store must stop by if in the area!

September 1, 2007
This place used to have a huge selection and variety of Belgians, imports and U.S. micros but in the last year or two it has really toned it down with what the owner will put on his shelves. I used to be a regular at this place but because of the high prices and the same inventory on hand i rarely stop by anymore. The owner is laid back and friendly person but every once in a while he wont be working and theyll be some shady guy on the register who tries to rip people off. Worth your time if your in the south bay of San Diego but not a store to seek out and visit.

July 30, 2007
Nice selection of Beers, including: 4 Lost Abbey, Rose de Gambrinus $17.99, Achel, 2 Affligem, 3 Chouffe, Terrible $9.95, 5 Allagash, Bris Bon Bon $14.99 (only place I’ve seen this still around in SoCal as of 7/24/07), 3 Chimay, 3 Hitachino, 3 Lindeman, 2 Maredsous, Buffalo Stout $9.99, Deus $30, Gulden Draak, Kwak, 5 Ballast points, des Rocs Triple Imperiale $9.95, St. Bernardus 60th Anniversary, six packs of various English and micros including 3 different Abita and Rogue.

October 6, 2006
Pretty decent liquor store. It’s odd to me that there are two good stores in the wasteland of Imperial Beach. But, make no mistake, this place is not nearly as good as South Bay Drugs & Liquor (also in I.B.). Ashur has lots of belgians, for sure. Prices are pretty good. Not that great in terms of U.S. micro brews though. They have a nice cooler which houses lots of nice german stuff too. Worth checking out if you’re in the area, but I wouldn’t go out of my way.

July 3, 2006
Wow!! If you want anything that you cant get at bevmo, go to this place! Hidden behind a Carls jr. in Imperial Beach.. Theyve got glassware, tshirts, Belgium, Trapist, Locals... Lots of highly rated and very rare beers (No westys though). I dont go to Bevmo since i found this place.. The owner tastes every beer befor he decides to sell, very knowladgable.