February 2, 2010
Ok, so they changed the name of this store from Fermentation Frenzy to More Flavor, that is, from an awesome name to just about the most boring name anyone could ever think of. Good job, guys. I dock you 2 overall points for that. This is a decent homebrew shop. As for ambiance, well, it’s a homebrew shop. Take that how you will. The selection of malts is very nice and they have some great kits if you’re into that kind of thing, including a Pliny the Elder clone kit produced by Vinnie C. himself. The selection of equipment also covers pretty much everything you’ll probably want. The one thing they’re lacking on at times is hops. I know there’s a hop shortage, but damn it, there are times when my first 3 choices are all out of stock. All the "sexy" hops that brewers brag about using are unlikely to be found here. You want something like Simcoe or Nelson Sauvin? Not a chance. But you can have all the Glacier, Willamette, and Vanguard you want. Staff is usually very helpful and laid back, although occasionally you’ll get someone who can be a bit d-baggy. Overall though, great place to live 2 miles from!

May 2, 2009
Place used to be called Fermentation Frenzy, but has been called More Flavor/More Beer for the year that I have been using it as my primary homebrew shop. Not huge, but good service and has everything that you will need.

October 29, 2005
Great bunch of people, helpful and informative.

October 12, 2005
This is where I buy most of my stuff. The guys are always very helpful and pretty knowledgeable. You can set up an order via their website, and tell them when you want to come get it, and voila, it’ll be ready! My experiences with them are so good, I am reluctant to go elsewhere, even though there are closer stores to me.