They cater to both the beer and wine crowd. Since I only do beer, and extract (w/ grains), Iíll have to limit my comments to that. They have a Good selection of equipment in stock, and Iíve yet to meet someone working there that was NOT friendly, helpful and knowledgable about their products. They offer the absolute BEST kits Iíve used (out of about 6 or so sources), and theyíre customizable ~ all you have to do is ask. They donít ever seem too busy, but that might be because Iím there when the first open, having to make a 5 hour round trip to get to Flagstaff. Thereís certainly never dust anywhere and all the liquid yeast Iíve bought is months out from the expiration so it Seems like thereís good turnover.
IMHO, itíd be hard to go wrong with this shop. Theyíve got a lock on my business while Iím local, and quite possibly after I move too.