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Asahi Ichiban Mugi


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Formerly brewed at Asahi Breweries
Style: Pale Lager
Tokyo, Japan


on tap


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RATINGS: 8   MEAN: 2.21/5.0   WEIGHTED AVG: 2.45/5   EST. CALORIES: 150   ABV: 5%

pappaushi's rating

   AROMA 5/10   APPEARANCE 3/5   TASTE 6/10   PALATE 5/5   OVERALL 10/20
pappaushi (13) - - APR 11, 2013
NIce! It seems to have the standard Japanese smooth obsession. But...a nice edge about it. I am certainly wanting to try more of this but...so many products here are " prototype"...Marketing evaluations. I think this is solid...good flavor and smooth...nothing objective but the price should be competitive. So far the price is so..so... Wouldn’t consider it as part of my standard summertime brew unless we could see a strong desire to compete with the excellent Suntory products!

   AROMA 4/10   APPEARANCE 3/5   TASTE 1/10   PALATE 2/5   OVERALL 6/20
petewhitley (522) - Nagoya, JAPAN - NOV 3, 2013
~This review was made some time ago via another application, and thus the specific details (beyond numerical scores) are no longer available~

   AROMA 4/10   APPEARANCE 3/5   TASTE 5/10   PALATE 3/5   OVERALL 10/20
maekchu (3509) - Hirakata, JAPAN - MAY 15, 2013
Can from supermarket. Light pissy cardboard and some sort of weird fruitiness in the nose. Pale straw color. Light fruit, maybe peach, in the initial / finishes up with a decent balance. Thin-medium body. Probably one of the better (?) happoshu around (or at least it has better ingredients), even through it contains the requisite fortifying spirits.

   AROMA 3/10   APPEARANCE 2/5   TASTE 4/10   PALATE 2/5   OVERALL 8/20
Theis (15152) - Frederiksberg, DENMARK - APR 25, 2013
Can in Nara Park - lunch beer. Clear yellow/golden - white head. Bread. Light bitterness. Ok malty. Honey like sweetness. Herbal bitter notes. Licorice notes. Ok body - boring.

   AROMA 5/10   APPEARANCE 3/5   TASTE 5/10   PALATE 3/5   OVERALL 10/20
faroeviking (10295) - FAROE ISLANDS - APR 3, 2012
Lata. Clear yellow/golden. Mild malty hoppish aroma. Ok mouthfeel. Flavour is mild, maltish and hoppish, mild to medium bitterness. Ok.

   AROMA 4/10   APPEARANCE 2/5   TASTE 4/10   PALATE 2/5   OVERALL 7/20
EdKing (2405) - London, Greater London, ENGLAND - JAN 3, 2012
My first happoshu ’beer’ and it’s not a great experience that I’ll be raring to follow up. Pours very pale yellow, mental carbonation. Nose is very faint grain aroma and bit of sweetcorn. Taste is the lightest wateriest beer I’ve ever had. Most prominent taste and aroma is of grain husk, tiniest bit of crisp hop bite. Not unpleasant at all but very little flavour for a beer.

   AROMA 4/10   APPEARANCE 3/5   TASTE 4/10   PALATE 2/5   OVERALL 12/20
futre7 (217) - Taipei, TAIWAN - OCT 24, 2011
Not a bad lager. Smooth with a slight wheaty edge to it. It’s highly carbonated yet pretty smooth. Slight biiterness and mild malts lead to a clean sweet finish. It’s another typical Japanese seasonal beer. Lovely can and lots of special words on the side but in actuality it’s not different from most of the other seasonal ’specials’ . I’d still go for the Super Dry over this. Karakuchi!

   AROMA 4/10   APPEARANCE 3/5   TASTE 3/10   PALATE 3/5   OVERALL 5/20
GarrettB (1474) - San Diego, California, USA - OCT 23, 2011
The Asahi Ichiban Mugi was my turning point with beer drinking in Japan. It was when I finally realized that I wasn’t going to get anything really engaging to drink from my local grocery store. It was also when I realized that the whole happoshu style was the product of budgets, not of palates. Something this light and ephemeral works as a casual beer for a weekday meal, but I can’t see myself drinking it for anything other than a late-night gyoza chaser or something to bring along to the park to eat with convenience store snacks. You see seasonal happoshus roll out every so often, but really, they’re all in the same vary space of light, carbonated, almost tasteless brews. They serve a purpose, but no matter how they change the art on the can or the name, they never taste special.

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