Brand UP

Brewed by Brand Bierbrouwerij (Heineken)
Style: Pilsener
Wijlre, Netherlands

Serve in Flute, Footed Pilsner

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Light blond color. Very nice hoppy aroma, almost fruity. Average body, still with a quite good hopping.

Yellow fizzy, glowing body with nice lasting frothy head. Very decent light malt aroma with enough hop backup. Some summery yeast hints. Easy drinkable with lager, but with surprisingly good bitter end. Still somewhat grainy. Much better than the normal Brand pilsner or the other big Dutch pilsner brands. (33cl bottle)

Brand UP might be the best mainstream beer you can find on tap in non-beerknurd bars. This Urtyp Pilsner (UP!) has been brewed since 1952 in Wylre, Limburg. After takeover by Heineken it was temporarily sweetened, but this ill-fated decision has fortunately been reversed. It is a very clean, crisp German style pilsner with a bit fuller body and bitter aftertaste. These qualities and 5% ABV make it a very pleasant session beer. It is being marketed as the "classy" beer now by Heineken, so the places who have it on draught are the better bars and restaurants.

Oct 2010: Brown 33cl bottle reviewed during on of my ’Pilsner/Lager’ tasting evenings. It had two months life on being poured into my stemmed ’La Chouffe’ tulip. Really pale, just like a Helles should be, medium sized white head. Usual odourless lager/pilsner, gets my regular score of 3 for smell. It may well be clean and clear, it is also almost tasteless, but strangely I enjoyed it. Refreshing and drier than I normally prefer my lager based beers, this one however touched the spot as it were.

Draft @Brand Brewery
Clear loght golden, white head. Aroma and taste hoppy, fresh and bitter. Tastier than Brand Pilsener.

33cl bottle. Pours light yellow. Aroma is grassy, some malts. Taste bitter hops good for a dutch pils.

A somewhat bitter beer, with slightly darker color. Good drink while eating spicy Indonesian food though.

Nice pilsener with a stronger taste than other Dutch pilseners. Golden, clear beer with white foam. lightly bitter, light body, thin feel, and lively palate.

33 cl bottle. Clear yellow colour. Heavy carbonation. White head diminishes to quickly. Aromas of hops, hay and grass. Taste: light sweet malts, grass and a strong bitter hop taste. Light body. Nice flavourfull bitter beer, much netter than a normal pilsener.

Bottle. Light golden, small and fully diminishing head. Light to moderate, malty and sweetish aroma, some grassy hoppyness. Body is light to medium, malty and sweetish flavor, some butter and light grassy hoppyness. Finish is short to average, malty and lightly sweetish, some butter and grassy hoppyness. Lightly sweetish pils – could use more hoppyness to balance the diacetyl.