Echigo Premium Organic Beer

Brewed by Echigo Beer Company
Style: Pilsener
Nishikanbara-gun, Niigata-ken, Japan

Serve in Flute, Footed Pilsner

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Can. Brewed by Echigo for Japan Beer. Not sure if it is the same as ’Premium Organic’ or not, but it is packaged without reference to Echigo. Deep golden color, quickly dissipating head. Color nice. Rich malty flavor, cereals and grains, biscuits. A touch of fruit, but mostly big grains. Flavor also big on grain. Sweet, malty, rich, with light hops. Slightly fruity and hoppy finish, just enough to keep it balanced. A bit of lingering bitterness. Overall, malt-centered, like an export. Nothing really special about it, but it certainly is a reliable lager. Good price too.

As a non-Japanese reader it’s hard to decipher the labels between all these Echigo products... this one definimately says "organic" on the bottom so I think I’m good. Has a decent but foamy head and that average yellow body. Aroma is corn with some slight earthiness, which tells me perhaps it is in fact an organic brew! flavour is a mix of rice adjunct and grain with some grassy notes. The grassiness makes all the difference though for these macro brews: it feels less fake and is a bit easier to suck down. Just a bit.

Medium coarseish offwhite head doesn’t last. Yellow body. Herbal fruity earthy aroma with grassy notes. Dry-sweet musty earthy herbal taste with grassy plastic notes. Mid-bodied. Dusty mouthfeel. Dry earthy apple aftertaste with dusty strawy notes. Urgh. (0.33l bottle shared by hcalsos. He brought it from Hong Kong. I suspect it’s been mistreated somewhere. Should rerate.)

Bottle from Hong Kong. Warm darker gold and clear with a chill haze and no head retention. Soft, healthy grain aromas. Smells like multigrain cereal. Soft palate is a little prickly but has medium carbonation. Sweetish entry and middle then a dry grassy finish. Clean and unexciting.

Golden but with no head and some large bubbles. The aroma has a toasty, biscuity character. A more watery body has still a somewhat biscuity accent and only a shade of herbal hop.

Can. Low white and quickly disappearing head. Clear golden body. Good barley malt aroma. Mild and quite sweet barley malt flavor with little hops bitterness, low carbonation and a short aftertate.

35 cl. can. Clear bit pale goldenish colour. Grainy aroma. Soft grainy and hay flavour with a light sweetness. Eco... ok.

bottle, thanks faroeviking for sharing. clear yellow, small white head. aroma where honey dominates, flavor is kinda flat and boreing. low bitterness. grainy.

Bottle, thanks to faeroeviking for sharing. Clear yellow coloured with a small white head. Sweet and fruity arom aof malts and hay. Flavour of malts, hay and cooked vegetables. Malty finish.

33 cl can, courtesy of faeroeviking. Pours clear and golden yellow with a fully gone head. Dry cardboardish aroma, grainy. Malty and grainy flavoured, mild acidic touch into a dry finish.