Brewed by The Hite Company
Style: Pale Lager
Yeongdeungpo, Seoul, South Korea


on tap

Broad Distribution

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RATINGS: 540   WEIGHTED AVG: 1.85   EST. CALORIES: 135   ABV: 4.5%
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The No. 1 selling KOREAN Beer Brewed & bottled in Korea at HITE Brewery co. ltd. Seoul. Brewed form Purest underground well water, Canadian Harrington barley, Parle Aroma and Yakima hops, yeast and no additives or preservative.

   AROMA 4/10   APPEARANCE 2/5   TASTE 4/10   PALATE 2/5   OVERALL 8/20
miquelcrush (1431) - Granollers, SPAIN - APR 3, 2014
Cerveza industrial, suave, refrescante y fácil de beber, no hace falta destacar nada mas

   AROMA 4/10   APPEARANCE 2/5   TASTE 3/10   PALATE 2/5   OVERALL 7/20
Iznogud (649) - CROATIA - APR 1, 2014
Bottle, 330 ml at Barbecue Coréenne, Paris. Pale yellow with white head. Boring but drinkable pale lager.

   AROMA 3/10   APPEARANCE 2/5   TASTE 3/10   PALATE 2/5   OVERALL 9/20
Beerhunter111 (7910) - Hasborn, GERMANY - MAR 30, 2014
Ins Glas ergießt sich ein goldgelbes Bier mit geringer Schaumkrone. Geruch leicht malzig, getreidig. Geschmack wässrig malzig, getreidig, minimale Bitterkeit.

   AROMA 5/10   APPEARANCE 2/5   TASTE 5/10   PALATE 3/5   OVERALL 10/20
Blairgus (2652) - California, USA - MAR 26, 2014
26 mar 2014, bottle. Pale yellow, clear, some steady bubbles. Nose is slightly sweet, crisp lager hops. Thin/med body and mildly fizzy. Straw malt, slightly bitter. Not terribly crisp or refreshing. Kind of a heavy lager. ---Rated via Beer Buddy for iPhone

   AROMA 3/10   APPEARANCE 2/5   TASTE 3/10   PALATE 2/5   OVERALL 6/20
DedicatedToFun (2754) - Santa Monica, California, USA - MAR 20, 2014
Not a very good beer, but cold and drinkable and consumed at korean karaoke

   AROMA 2/10   APPEARANCE 3/5   TASTE 2/10   PALATE 1/5   OVERALL 1/20
JamesAhn007 (6) - Daejeon, SOUTH KOREA - MAR 12, 2014 does not count
this has to be one of the worst beer i’ve tasted in my life... the aroma is fair but not very differentiated from a beer that would be made from a committee of thousands of bean counters. palate, apart from noticeably lesser than aroma, too fizzy on the tongue. you feel more of carbonation than any taste. i hear from some locals that the liquid is good when you drink it at the brewery on their tours... but i don’t want to visit the brewery each time i want a beer. it’s number 1 selling beer in korea because it’s the cheapest and the fizziest.... more carbonation for the buck may be what locals prefer in their beer but not I.

   AROMA 5/10   APPEARANCE 2/5   TASTE 5/10   PALATE 3/5   OVERALL 7/20
GoufCustom (847) - HONG KONG - FEB 26, 2014

330 ml bottle as “Hite Ice Point” bought at CR Vanguard Supermarket on Prat Avenue, Tsim Sha Tsui.

Pale golden yellow colour; One quarter finger head and residual soapy white foam which fades in 10 seconds; Very small lacing and minimal carbonation; Sweet, slightly pungent smell of malt, with corn syrup, rice, light syrup, light fruit nectar, soda water and hint of grass; Mid to light sweet taste of thin very malt, with strong rice, grains, light fruit nectar, soda water, very light wet cardboard, and notes of lemon & grass; Light body, watery palate; Mouth feel is macro-Pale thin malt, with pretty strong rice (not overbearing though) and some good notes of peach-like nectar. Some syrupy feel but not sweet, wet paper is only a whiff. So so…Hoppiness is hints of lemon and grass in nose and taste. No bitterness, just soda water non-finish; Wet after taste, very easy to mouth.

Comments: This could have been another Asian macro also-ran, yet the grain taste is stong but okay-ish tasty, some fruit nectar nose and taste make it a bit more likeable. I’d say it’s better than Cass Fresh. A drinkable Korean macro.

   AROMA 3/10   APPEARANCE 3/5   TASTE 3/10   PALATE 3/5   OVERALL 5/20
Fatehunter (1289) - Corbett, Oregon, USA - FEB 20, 2014
Pours a finger of head on a clear golden colored body. Low head retention. The aroma is stale white rice. Not great, not good. The taste starts mildly sweet and becomes increasingly sweet to the finish. Not enjoyable. The texture is crisp with sticky edges. Moderate carbonation but still fizzy.

   AROMA 4/10   APPEARANCE 2/5   TASTE 3/10   PALATE 2/5   OVERALL 4/20
drpimento (2271) - La Crosse, Wisconsin, USA - FEB 18, 2014
On the plus side, this beer doesn’t have a lot going for it other than there are no " bad" flavors. Does seem to be fresh. It’s in a can, so no light struck problems. On the down side- no head or lace. Thin, fizzy. Corn flavors and aromas. Zero complexity. The odd thing is trying to calculate its worth. I’ve seen bottle water that is selling for more than what I believe this to be worth- at least in my low cost of living home town.

   AROMA 6/10   APPEARANCE 3/5   TASTE 6/10   PALATE 3/5   OVERALL 2/20
ShivanDragon (1730) - Leeuwarden, NETHERLANDS - FEB 11, 2014
geel/gouden helder met minimale witte kraag aroma van enorme zoetigheid, mout mais en graan smaken zijn stevig zoet, licht bitter, licht ftruitig (citrus), zwak moutig, zwak kruidig lichte body, dun van textuur, afdronk droog, kalk tonen. niet bijzonder

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