Irbis ICE Beer

COMMERCIAL DESCRIPTION
Until 2010, there had been only one sort of Irbis beer around - Irbis Golden. It had loyal consumers who enjoyed this beer for a decade. But we decided not to stop with what was achieved... In April 2010 we are introducing our new development - Irbis ICE! Irbis ICE is a unique beer. Its recipe was specially developed by the Copenhagen-based Innovation Department of Carlsberg. Irbis ICE contains a secret natural ingredient that makes this beer not just a refreshing, but icily refreshing and tasty beverage! Why Kazakh consumers will love Irbis ICE? Because the new Irbis ICE: Is easy for drinking Has a unique icy taste Features the transparent, ‘icy’ bottle Has the bright transparent label which emphasises the freshness of the product Has an easily opened ring cap The design of the bottle and label of Irbis ICE was developed by one of the leading, award-winning design agencies based in Amsterdam, the Netherlands.

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