RateBeer
overall
7
64
style
Brewed by J. Boag & Son (San Miguel)
Style: Pale Lager
Launceston, Tasmania, Australia

bottled
available

on tap
unknown

distribution
unknown

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RATINGS: 22   MEAN: 2.04/5.0   WEIGHTED AVG: 2.2   EST. CALORIES: 135   ABV: 4.5%
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COMMERCIAL DESCRIPTION
James Boag’s Pure - water, barley, hops and yeast – all from the only place that is possible, Tasmania. A lager that sources it ingredients from the island and is brewed with no preservatives and no artificial additives to ensure it is the closest thing to purity. Pure in taste, pure in ingredients, pure by nature.


2.1
   AROMA 4/10   APPEARANCE 3/5   TASTE 5/10   PALATE 3/5   OVERALL 6/20
BarossaLuke (539) - AUSTRALIA - DEC 28, 2009
Can anyone say "Steinlager Pure"? This is anice lager, but I don’t understand how its any different to Boags Premium. The whole "Pure" marketing thing has been done by Steinlager (lion Nathan) and as such I find it a bit rich for Boags to state on their label that Tasmania is the only place that can claim all the ingredients come from there only. As someone who grew up drinking Boags, this saddens me somewhat to see them go down this road by trying to out lager everyone else and end up with 10 beers that are all 1% different from each other.

2.3
   AROMA 4/10   APPEARANCE 3/5   TASTE 5/10   PALATE 3/5   OVERALL 8/20
Dredd (687) - Bentleigh, AUSTRALIA - DEC 19, 2009
Well, this is reactionary marketing at best, this is packaged to take on VB Raw Lager (which was made to take on Kirin First Press & Backs). Anyway, aroma is a bit skunky, pour is light amber with white head. Flavour is a light slight citrus with a slight bitterness to the finish. To demonstrate how similar this is to the VB raw lager, side by side, they look and almost taste the same. If it weren’t for the slight skunk to the Pure, i would have sworn they were from the same brewery. Would I buy this? Well since the VB is considerably cheaper and is a larger bottle no. Me too marketing at it’s finest.


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