James Boag’s Pure

Brewed by J. Boag & Son (San Miguel)
Style: Pale Lager
Launceston, Tasmania, Australia

Serve in Dimpled mug, Lager glass, Shaker

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The aroma is lightly sweet, crisp, and soft in the nose. The. Lager pours pure clear straw with a decent bubbly head. The flavor is uncommonly smooth, no bitter bite and not crisp but good to drink under the right circumstances. Maybe a summer day in PA, or an afternoon in Tasmania.

A very mild lager. I thought it was alright and actually pretty interesting because it had practically no aftertaste. The reason I am writing this review, however, is that my wife LOVES this beer. In fact, this is the only beer she actually enjoys. She usually only drinks red wine and hasn’t had more than a sip of any beer since college. But when I brought home 6 of the Pure she finished two bottles. She said she could drink it because it wasn’t bitter and didn’t have the aftertaste. Just something to keep in mind......

Smelled of sweeet malts poured nice golden with a decent head tasted sweet malts and corn

So I’m only the third person is the US to rate this. Cool. Pours a clear light golden color with a little amber present and a thick white head. Aroma is of your typical main stream imported lager. Has a skunked malt and hop aroma with some carn. Flavor is that skunked malt taste and a little hop bite. Bringing up the back end is aluminum and grain. Has an aluminum malt and hop finish. I must admit; I was expecting a little worse but this one is better than, say, Carlsberg.

Bottle 0.33L. Clear pale golden color with big head that disappears quickly. Some carbonation. Sweet malts, grain, some bitterness, but overall rather mild taste. Surprisingly almost no aftertaste. Very different from other lagers I’ve had, but can’t say it’s something I need to try again.

Well, this is reactionary marketing at best, this is packaged to take on VB Raw Lager (which was made to take on Kirin First Press & Backs). Anyway, aroma is a bit skunky, pour is light amber with white head. Flavour is a light slight citrus with a slight bitterness to the finish. To demonstrate how similar this is to the VB raw lager, side by side, they look and almost taste the same. If it weren’t for the slight skunk to the Pure, i would have sworn they were from the same brewery. Would I buy this? Well since the VB is considerably cheaper and is a larger bottle no. Me too marketing at it’s finest.

Abit like a bad Steinlager. Pale yellow and straw with lots of fizz. Not the best but ok. Grain tastes a bit on the cheap corn side.

Gage Roads Pure, Carlton Pure, Steinlager Pure, Cascade Pure, freaking James Boag Pure, what is going on in beer world? Is this the new low-carb trend, or a shitty replacement for carbon neutral brewing. God, Aussie macros still suck, they try but f*&k they’re still in kindergarten and need diaper changing every now and then!
From the embossed, difficult to read bottle and into a Pils flute. Artificial carbonation fills its pale gold body, as translucent as spring water. As much head as a glass of lemon squash produces. Rough, weedy nose, pond water and courgette leaves, a little boiled cabbage otherwise clean and forgettable. Light malt dominates, pils malt base, lemon cordial down the sides of the shy, watery palate. Rather dry, mild citrus in the crisp swallow that is short. Perplexed by the fact this is almost decent to drink. Malt linger, the palest of pale, pasty. Very clean, the best thing going for it. Featherweight in body, a reserved fruit sweetness up front is isolated, the carbonation soft but adequate. I’m a hard judge but this tastes like an Aussie Lager should taste, backward but forward, so clean its sterile drunk. A good few of these and I will be too. Who is James Boag as he must be a pretty laid back, neutral fella who should buy me a drink as he seems a bit bor...!? (33cL, BB 03/08/11, Thirsty Camel Butler)

Tala är silver, tiga är guld. Ibland smakar ett öl bättre om man inte tänker efter så förbaskat mycket, om man låter bli att gurgla runt allting och korsförhöra alla intryck. James Boag’s är ett sådant öl - lite på gott men mest på ont.

I did the Boags Brewery tour in Launceston back in November just after they had launched this beer but did you think I could try it there - Fresh? Got to try it at the Beerfest in Hobart later in the week but I didn’t miss much, very pale in colour and lacking in real taste, plus it is even dearer than their Prewium Lager.