Kirin Megumi First Press Lager

COMMERCIAL DESCRIPTION
Kirin Premium Reserve Beer - First Press Method for a pure smooth taste - Kirin since 1888. "In Japan, purity is one of the highest pursuits of brewing. With Kirin this reveals itself in the special method of Ichiban, a word meaning first. Only the first liquid drawn from the finest barley malt mash is then combined with Noble hops. This first press method ensures purity and smoothness. The result is a Premium Reserve Beer." "Kirin is the name of an ancient mythical beast, which fortells the coming of festive and joyful events. When the Kirin appears, good fortune and good beer soon follow." Lion Nathan Australia has launched a new addition to its portfolio of premium beers—Kirin Ichiban First Press Beer. The launch is the result of a manufacturing and distribution agreement between Lion Nathan and the Kirin Brewery Company in Japan. Under the agreement the Japanese-brewed versions of Kirin Ichiban and Kirin Lager have ceased to be imported into Australia and New Zealand. They have been replaced with the locally brewed version of Kirin Ichiban First Press Beer. The premium lager is brewed and bottled at Lion Nathan’s Malt Shovel Brewery in Camperdown, Sydney, and features new packaging graphics will be unique to Australia and New Zealand. Lion Nathan Australia managing director Andrew Reeves said Kirin Ichiban was a natural fit for the company’s current portfolio. “Kirin Ichiban First Press Beer combines the strong cultural heritage of the Kirin brand with the pure, smooth taste of a locally-brewed premium beer,” Reeves said. “We expect the beer to be embraced by drinkers as the premium beer market in Australia continues to grow.”

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