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RATINGS: 189   WEIGHTED AVG: 2.19   EST. CALORIES: 186   ABV: 6.2%
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There are times when an ice-cold beer fits the bill. This is an easy-drinking brew thatís reliably tasty without being fussy. Itís a straightforward beer with good hop flavor without it being over the top. This speaks of a simpler time when you could order a beer, and they wouldnít bring you a full menu. Theyíd just bring a good beer at a good price. Life can be complicated, but your beer does not have to be. Enjoy the taste of Simpler Times.

   AROMA 5/10   APPEARANCE 3/5   TASTE 6/10   PALATE 2/5   OVERALL 13/20
GarrettB (1057) - San Diego, California, USA - FEB 14, 2013
April 23rd, 2012 - Trader Joeís Simpler Times Lager is another of the simple, cheap and affordable lager offerings alongside their informal award winning Name Tag Lager. This kind of beer is typically relegated to the room temperatures of my pantry where they await to be used in culinary applications, but I canít turn down sampling at least one serving, if not for the review, than to expand my understanding of what the proverbial bottom of the barrel looks like. Simpler Times isnít dreck per se, but itís a thin brew, chasing minimalism over complexity. The color is the anticipated deep fried gold color, clear and true, and produces a nice winter morning frosting effect on the glass. Apple and a touch of nutmeg deliver their scents to the smell, though itís a bit shallow. Simpler Times probably stands out from the rest of the lagers on the shelf in its depth of flavor. A deep, essence-of-lager flavor permeates all the way through the sip, bringing some of that apple and nutmeg from the aroma to the taste too. Considering the style itís not bad, and would probably boost recipes that call for a pour of beer.

   AROMA 6/10   APPEARANCE 3/5   TASTE 3/10   PALATE 2/5   OVERALL 7/20
obguthr (3923) - Staunton, Virginia, USA - FEB 10, 2013
Plastic lemon and cherry nose. Clear amber, medium head. Artificial cherry flavorcorn, and plastic. Very chemical.

   AROMA 5/10   APPEARANCE 2/5   TASTE 5/10   PALATE 2/5   OVERALL 8/20
blutt59 (6022) - Dallas, Texas, USA - DEC 17, 2012
Canned from tj, yellow pour with slight foam, aroma and flavor is quite sweet, canned peach nectar, sweet finish as well

   AROMA 5/10   APPEARANCE 3/5   TASTE 6/10   PALATE 3/5   OVERALL 7/20
SudsMcDuff (5866) - .....Manchester United.........., Texas, USA - DEC 11, 2012
my face is hot .. . pours gold .. mild foam .. . corn and woozle wuzzle .. . thin lightly sweetened corn mouth .. . the alcohol comes through a bit .. . a lager with no frills .. . . what the hell you readin books for??

   AROMA 4/10   APPEARANCE 3/5   TASTE 5/10   PALATE 3/5   OVERALL 9/20
KAggie97 (3529) - Ugly, Hot, and Humid Spring, Texas, USA - DEC 8, 2012
Pours average cheddar orange with a nose of leaf-infused Play-Doh. Flavor is brackish lager with a smidgen of melon and crisp leaves in bread dough. Average mouthfeel. Need more complexity, I guess.

   AROMA 3/10   APPEARANCE 3/5   TASTE 1/10   PALATE 2/5   OVERALL 1/20
bjtrbjtr (1) - Nashville, Tennessee, USA - NOV 5, 2012 does not count
12 oz can from Trader Joeís. Beer was clear and pale in color with lots of white foam. Heavy cloying sweetness, insufficiently offset by the slightest of bitterness. Light body, fizzy. This beer is sweet. Way too sweet. Not nearly enough offsetting bitterness. Tastes like someone poured sugar in my beer. Eww.

   AROMA 4/10   APPEARANCE 2/5   TASTE 4/10   PALATE 2/5   OVERALL 6/20
mike67 (805) - , New Jersey, USA - SEP 24, 2012
12 oz can. Pours golden with a tall, long lasting white head and soda like carbonation. Nose is of lemon, hint of hops and malt. Body is medium and smooth. Taste is sweet corn, perfume, herbal hops, alcohol, some fruity esters. Hard to drink, easy to drain pour brew.

   AROMA 1/10   APPEARANCE 2/5   TASTE 1/10   PALATE 2/5   OVERALL 6/20
Nickls (1872) - Washington, Washington DC, USA - SEP 7, 2012
Can. Thin white head, yellow piss color. Maize yeast and fusel alcohol. Flavor is just nasty with sweet corn and lethal fusel notes. Jet fuel would be better. Ick

   AROMA 5/10   APPEARANCE 3/5   TASTE 6/10   PALATE 4/5   OVERALL 12/20
Chad9976 (1203) - Albany, New York, USA - AUG 18, 2012
I poured a 12oz can into a lager glass.

Appearance: Pure gold hue, crystal clear, highly bubbly at first but calms down quickly. Forms a large, white, soapy head which fizzles away quickly and almost completely and leaves bare minimum lacing on the glass.

Smell: Very typical lager. No foul scents or adjunct aromas. Generic.

Taste: Simpler Times Lager is another Trader Joeís brand beer contract brewed by the Minhas Craft Brewery out of Monroe, Wisconsin. I previously enjoyed their "Name Tag Lager" and one sip into this and I was convinced it is an almost identical recipe but just a stronger brew overall. Very sweet for a lager, almost a sugar-water flavor to it, but not quite as sweet as Name Tag was. This has more of a macro, almost malt liquor taste to it, although itís still a clean palate overall thatís free from adjuncts.

I donít know why itís slightly grainy-tasting and has a touch of a metallic flavor to it. I do get a little bit of a lemony flavor right as it finishes, but thereís a certain oily taste through the middle which was not present in the Name Tag Lager. Itís not a bad beer at all, but itís only as good as a Schlitz or PBR. Cleaner tasting than your typical macro adjunct lager or malt liquor, but lacking genuine flavor and delectability of a true craft beer.

Drinkability: I donít know what accounts for the higher alcohol content of 6.2% ABV to Simpler Times Lager. Itís not any more of a robust or sweeter palate than Name Tag Lager (which is only 5% ABV) - are they throwing sugar or honey in the fermenters to increase it? Whatever the case may be I can say this beer does the job itís supposed to do - a clean, mild, crisp palate that drinks like a standard lager without any surprises. It goes down smooth and even has a slightly sweet aftertaste for a moment or two. Still, there isnít any real advantage to the bigger body so Iíd stick with Name Tag Lager instead.

   AROMA 5/10   APPEARANCE 3/5   TASTE 5/10   PALATE 3/5   OVERALL 10/20
tomciccateri (1009) - Albuquerque, New Mexico, USA - AUG 12, 2012
12-ounce can at Trader Joes. Pours a clear deep golden color with no head or lace. Perfumy aroma. Light to medium body. Slight hop flavor. Mild slightly sweet malty flavor. Nothing distinctive.

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