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Moon Man is a seriously cool cat. Always comfortable in his own skin, he never tries too hard. So cool we named our "no coast" pale ale after him. You hold a session beer with a bright bold blend of five hops that flirt obligingly with the smooth malty backside. Don’t let this one lay around it is brewed to be enjoyed today. Bold and engaging without pretense, because in Wisconsin you do not have to be extreme to be real. Just be.

   AROMA 9/10   APPEARANCE 5/5   TASTE 9/10   PALATE 5/5   OVERALL 15/20
johngiolas (18) - Salt Lake City, Utah, USA - JUN 7, 2010
Very fresh & citrusy, with some herbs and grapefruit. Hop finish refreshing and crisp rather than overtly bitter like, say, 90 minute. Great American Pale Ale--perhaps my overall favorite of this variety.

   AROMA 8/10   APPEARANCE 4/5   TASTE 6/10   PALATE 3/5   OVERALL 13/20
changeup45 (1717) - Mount Dora, Florida, USA - JUN 7, 2010
Really nice herbal hoppy aroma here. Grapefruit, orange peel, little pine, smells somewhat west coast like. Golden color, tight white head, thin lacing. Refreshing hop bite up front; herbs, flowers, grass, light pine, then finishes a bit empty. Mild bitterness and overall a little thin. Thought it was going to be a bit more hoppy based on the aroma but this is still a solid brew.

   AROMA 6/10   APPEARANCE 4/5   TASTE 6/10   PALATE 3/5   OVERALL 12/20
DYCSoccer17 (3348) - Woodland, California, USA - JUN 6, 2010
5 ounce sample from the bottle at the Davis Community Beerfest. Aroma is sweet, sticky, with some moderately hempy hops and some orange citrus hop notes. Some floral undertones are also in there. Transparent golden body with a frothy white head that leaves really good lacing. Some spicy, piney hop flavors to start before a little biscuit malts come through. Floral light better hop finish. Thin and lacks body. Meh.

   AROMA 7/10   APPEARANCE 4/5   TASTE 7/10   PALATE 3/5   OVERALL 15/20
marcus (6696) - Sacramento, California, USA - JUN 5, 2010
From bottle at Davis Beerfest 2010. Pours clear yellow with a frothy white head and a banana aroma. There is a hearty and sweet caramel malt flavor with a bitter anise finish.

   AROMA 6/10   APPEARANCE 4/5   TASTE 6/10   PALATE 4/5   OVERALL 14/20
bhensonb (11389) - Woodland, California, USA - JUN 5, 2010
Bottle at the Sudwerks beerfest. Pours light gold with a large creamy off-white head. Nice hoppy aroma. Med minus body; light carbonation. Flavor is lightly citrus/fruity over smooth mild caramel. Mild bitter finish. Refresing.

   AROMA 7/10   APPEARANCE 3/5   TASTE 6/10   PALATE 3/5   OVERALL 15/20
Sledutah (5022) - Utah, USA - JUN 3, 2010
12oz bottle thanks to Jason
Appearance: Clear straw/yellow with a small white head and some lacing
Aroma: Citrus and flower hops smell great
Taste: Citrus, flowery, pale malts with some hop bitterness in the finish
Very nice APA. Crisp, clean and refreshing, easy drinkability.

   AROMA 9/10   APPEARANCE 4/5   TASTE 6/10   PALATE 3/5   OVERALL 10/20
Vir4030 (529) - Chicago, Illinois, USA - JUN 1, 2010
UPDATED: APR 24, 2011 Pours up a nice golden ale with a frothy head. Smells like a kinda fruity hop. Tastes kinda bitter, not really a flavor I like, but pretty mild. Not really my kind of beer. Revisited on 4/24/11 and added a few points.

   AROMA 7/10   APPEARANCE 4/5   TASTE 7/10   PALATE 4/5   OVERALL 14/20
Guerde (1178) - St. Paul, Minnesota, USA - MAY 31, 2010
UPDATED: JUN 4, 2010 (bottle) Pours out a hazy light gold with a white head. Aroma of grapefruit zest, grass clippings, lychee fruit (at least in the first bottle), lime zest, unripe kiwi, honeydew, and is herbal and earthy which creates an aroma that I can only describe as being musty fruitiness. Very unique scent here. Actually, not so unique, as it smells like Diet Lipton Citrus Green Tea (if you have some on hand, compare) Taste is full of similar flavors with honeydew melon, light caramel sweetness, and orange zest that rounds out to a nice bitter finish of leafy, tea-like hops. My only quip with this beer is that it tones down the bready character I normally pick up and enjoy in pale ales, but since this one is so unique I’ll give it a pass. On further inspection the yeast pour accentuates the bread character. Mouthfeel is medium and carbonation is restrained which makes it supremely sessionable. Decent beer.

   AROMA 8/10   APPEARANCE 3/5   TASTE 7/10   PALATE 3/5   OVERALL 14/20
BVery (6840) - Burnsville, Minnesota, USA - MAY 30, 2010
Bottle. Big pine hop nose. Clear yellow pour with some sediment. After the aroma, I thought this would have a pretty sharp hop bite, but just the opposite. Very mellow hop/malt flavor. How did they get this much aroma from a beer that drinks this easy? Perfect summer beer.

   AROMA 7/10   APPEARANCE 4/5   TASTE 6/10   PALATE 4/5   OVERALL 15/20
TheEnemy (562) - Chicago, USA - MAY 29, 2010
12oz bottle.
Pours a hazy light gold with smallish head that sticks around for a while and leaves nice clods of lace here and there. Aroma is mild but hoppy, giving up judicious hints of citrus and pine while a solid sugary malt backbone plays in the background. Take a sip and the citrus in the aroma plays but a minor role in the flavor, subordinated to (but not overwhelmed by) crisp, prickly hop bitterness tempered once again by a solid, slightly caramel-y malt platform. Palate is medium and tingly.

This beer embodies what I enjoy about Wisconsin breweries -- making great beers without going overboard. It’s an angle that New Glarus plays up conspicuously in the description/marketing of this beer, and it’s a very good effort at a down-to-earth American pale ale, "modest Midwest" style. But Lake Louie beat ’em to the "big beers with Wisconsin Simplicity" marketing angle in general, and especially with their Arena Premium with regard to this particular style. And in my estimation, Lake Louie does the "American bold, Wisconsin simple" aproach to the APA style a little better.

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