Serve in Shaker, Snifter


on tap

Broad Distribution

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RATINGS: 1661   WEIGHTED AVG: 4.07/5   SEASONAL: Series   EST. CALORIES: 282   ABV: 9.4%
You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers- especially big, citrusy, floral IPAs- we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the bottle, to be overlooked by all but the most attentive of retailers and beer fans. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.

Batch List:
Enjoy By 09-21-12   Enjoy By 02-15-13   Enjoy By 02-14-14 Enjoy By 02-14-15
Enjoy By 11-09-12   Enjoy By 04-01-13   Enjoy By 04-20-14 Enjoy By 04-20-15
Enjoy By 12-21-12   Enjoy By 04-20-13   Enjoy By 05-16-14 Enjoy By 05-17-13
  Enjoy By 07-04-14 Enjoy By 07-04-13   Enjoy By 08-16-14 Enjoy By 08-02-13
Enjoy By 09-20-14 Enjoy By 09-13-13   Enjoy By 10-31-14 Enjoy By 10-25-13
Enjoy By 12-05-14 Enjoy By 11-12-13   Enjoy By 12-26-14 Enjoy By 12-13-13
Enjoy By 10-31-15

   AROMA 7/10   APPEARANCE 4/5   TASTE 8/10   PALATE 4/5   OVERALL 16/20
lhns03 (103) - Denver, Colorado, USA - OCT 15, 2015
10-31-15. Pours with a nice clear golden with an orange tint and a thick beautiful white head that dissipates quickly. Aroma’s of fresh squeezed tangerine and sweet orange malt with a hint of more complex spice. Taste is similar with a big bold body. You can tell it’s high abv, but I would not guess 9.4% from the mouthfeel. Sweetness is balanced by the bittering hops. Lingering finish of citrus oil and slight alcohol warmth. Overall another solid offering of Enjoy By, probably one of the better versions I’ve had yet.

   AROMA 8/10   APPEARANCE 4/5   TASTE 7/10   PALATE 4/5   OVERALL 17/20
seymour (1830) - Maplewood, Missouri, USA - OCT 15, 2015
Poured from cool painted brown glass bottle into Spieglau IPA glass, a light orange amber colour, slight chill haze and suspended hop matter, with sudsy long-lasting white foam, lots of lace. Sturdy caramel-sweet maltbill holding up EXTREME hoppiness, truly one of the most intensely hoppy IPAs I’ve ever tasted, even considering my own insane homebrew experiments. Quite a remarkable feat, so I can understand why they insist you drink it super fresh. Grapefruit, mango, peach, papaya, grassy, weedy, herbal, vegetal, basil, anise, black pepper, coriander, sawdust, earth, hot tomato garden, curry seasoning, foxy wine grapes, faint musk. Bewideringly complex. Severely bitter without becoming unpleasant. 13 different pungent hop varieties, added to the mash, early and late boil, whirlpool, and copious dry-hopping. The very definition of a hop bomb. At 9.4% abv, it is undeniably boozy, too much so for my taste, but (a) the alcoholic solvent aspect produces an interesting perfume effect, and (b) the beer is so unique and delicious in every other way, I can’t really fault it. I think this is my first time tasting Delta and Helga hops. Of course it’s impossible to parse out individual varietal contributions in a nuclear explosion like this, but it’s still my nerdy fun fact for the day. Well-crafted, unique and audacious.

   AROMA 9/10   APPEARANCE 4/5   TASTE 8/10   PALATE 4/5   OVERALL 17/20
neongolden (1115) - Linköping, Sweden/Toronto, Ontario, CANADA - OCT 14, 2015
(650ml 10-31-15 bottle @ VilleValla Pub, Linköping, Oct 13 2015) Pours clear pale amber colour with a large loose white head and lace. Aroma is a big fresh fruity hop punch with guava, pineapple, passion fruit, orange, fresh grass with a little pine and grapefruit, layered over a light caramel core with a hint of bread. Flavour follows the nose, juicy with lots of guava, some pineapple, orange, citrus zest, mango, leafy hop resins, light caramel. Lovely layering of hop aromatics. Finish is moderately bitter, light for style and very fruity still with grassy, citrus pith components. Meidum body with average carb and no alcohol heat. Lovely fruity juicy DIPA, not one-note but rather lots of nice flavours blended together. Easy to drink, delicious.

   AROMA 8/10   APPEARANCE 4/5   TASTE 9/10   PALATE 4/5   OVERALL 17/20
ansalon (2666) - Stockholm, SWEDEN, SWEDEN - OCT 14, 2015
Bottle at Brewdog Bar Stockholm, Enjoy By 10.31.15. Pours a clear medium amber with a medium white head. Aromas of grapefruit, pine, mango, peach, resin, citrus. Taste is citrus, grapefruit, resin, peach, pine, mango. Mouthfeel is somewhat lively and medium bodied with medium carbonation. Great!

   AROMA 8/10   APPEARANCE 5/5   TASTE 7/10   PALATE 4/5   OVERALL 17/20
Quick3Beers (781) - East Falmouth, Massachusetts, USA - OCT 9, 2015
"Enjoy By 10-31-15" Pours a brilliant gold from a bottle. Aroma of floral and citrusy hops, similar flavor. A pretty bland deScription for a beer that’s anything but.

   AROMA 9/10   APPEARANCE 4/5   TASTE 9/10   PALATE 4/5   OVERALL 18/20
RafeAU (629) - Los Angeles, California, USA - OCT 9, 2015
UPDATED: NOV 21, 2015 Bottle in LA. Enjoy By 10.31.15. Enjoyed on 10.8.15 bottled on 9.27.15 Massive, massive tropical fruit and citrus hop aroma. Some alcohol sweetness, finishes clean and smooth bitterness. Amongst the best imperial IPA I?ve had. An ode to hops. [later had enjoy by 12.25.2015 on tap two days after it was released - just as good!]

   AROMA 7/10   APPEARANCE 3/5   TASTE 7/10   PALATE 3/5   OVERALL 15/20
monk191 (1609) - California, USA - OCT 8, 2015
A very nice well balanced IPA. Pours a clear orange with a white head. Smells amazing, of tropical fruit, mango, citrus. Taste is hoppy upfront, balanced with more mango and citrus, finishes lightly bitter. Had on tap at HopMonk.

   AROMA 8/10   APPEARANCE 4/5   TASTE 8/10   PALATE 4/5   OVERALL 16/20
VsXsV (3818) - Stockholm, SWEDEN - OCT 7, 2015
Draught. Clear light amber liquid with medium off-white head. Aroma of citrus, pine, tangerine, mango, caramel, bread and marmalade. Taste is very light sweet and medium bitter with notes of mango, tangerine, lemon peel, citrus and light caramel. Medium bodied with medium to high carbonation. Really drinkable for the ABV. Super good and hoppy! Love it.

   AROMA 8/10   APPEARANCE 4/5   TASTE 8/10   PALATE 4/5   OVERALL 15/20
hackobock (3116) - Stockholm, SWEDEN - OCT 7, 2015
October 7, 2015. On tap at Brewdog Kungsholmen, Enjoy by October 31, 2015.
Clear pale amber with a small white head. Aroma is pine, resin, toffee, grapefruit, orange zest and hints of pineapple. Taste is medium sweet with medium bitterness. Finish is sweet with toffee, resin, ripe fruits, hints of alcohol and a lasting dry grassy and piney bitterness. Medium bodied, oily texture, average carbonation.
Nice imperial IPA, a bit more pine and toffee forward than I prefer but still very good.

   AROMA 6/10   APPEARANCE 3/5   TASTE 4/10   PALATE 2/5   OVERALL 12/20
Malin_aiisa (674) - SWEDEN - OCT 5, 2015
at sbwf 2015 amber, white head aroma of hops, peach taste old orange, fizzy and bitter

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