Theakston Crime of Passion

COMMERCIAL DESCRIPTION
We have sponsored the Theakston Old Peculier Crime Writing Festival since its inception in 2004. It is now the biggest of its kind in the world attracting the attendance of the world’s leading crime writers. At the 2011 Festival there were over eighty authors present along with publishers, editors, critics and thousands of crime novel enthusiasts. The sponsorship allows us to promote Old Peculier in a very unusual and eye-catching way. Crime is now the biggest genre of all books published today and has growing popularity throughout the world, a bit like Old Peculier which has a world-wide reputation. Indeed on the back labels of our bottled Old Peculier you will find a series of six ten-word crime novels penned by the some of the biggest names in the business. Our Crime of Passion Ale is brewed using bags of crystal malt and roasted barley to give a rich, red coloured, full bodied ale with hints of almonds, an ingredient which is reputed to have the same taste as arsenic!

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