Craft Beer Madness 2010 Beer Tasting (The Preliminaries)
Veritas is excited to announce Craft Beer Madness 2010.
What is Beer Madness? Just like the popular basketball tournament that occurs every March, Beer Madness is a large blind tasting event of our top 64 craft beers. Through the process of several rounds you the customer will decide what our Beer champion for the year is.
How will it work?
Based on sales, popularity, and style of beer Veritas will rank each beer from 1 to 64 and put them in bracket style elimination tournament. Then through a series of all day blind beer tastings and customer votes beers will be eliminated until there is only one left.
The only difference is that we will not release the names of the participant beers until the end of the tournament.
Here are the calendar events for the series of beer tastings.
January 22nd – Preliminaries (East and West Bracket) (Taste 32 Beers)
February 20th - Preliminaries (North and South Bracket) (Taste 32 Beers)
March 12th – 2nd Round and Quarterfinals (East and West Bracket) (Taste 24 beers)
March 26th – 2nd Round and Quarterfinals (North and South Bracket) (Taste 24 beers)
April 9th – Semi Finals and Finals (Taste 14 beers)
We will make sure there are hotdogs and vegidogs plus plenty of college basketball on TV.
|No comments added yet|