Kopstootje! Stillwater & Bols Genever
LUCAS BOLS AND STILLWATER ALES JOIN FORCES TO REINVENT THE TRADITIONAL DUTCH “KOPSTOOTJE”
COME HANG OUT W/ BRIAN STRUMKE of STILLWATER
The Premiere Partnership to Launch a National U.S. Tour in Early 2012 to Showcase the Revolutionary Style of Drinking Craft Beer and Bols Genever together!
December 13, 2011, New York, NY — Lucas Bols, the world’s oldest distilled spirits brand, has found a natural match with brewing wünderkind Brian Stillwater of Stillwater Artisanal Ales, who has created a unique beer to sip alongside Bols Genever. The new brew, is designed to educate Americans in the experience of Kopstootje (pronounced kop-stow-che), the unique Dutch century-long tradition of a “beer and a shot”. Lucas Bols and Stillwater Ales, a first of its kind partnership, will roll out a ten-city U.S. tour this March to introduce the concept to the masses.
Chug it, Slam it, or Down it, are typical words associated with drinking a “shot” of liquor, but Kopstootje, a Dutch drinking ritual found in every bar in Holland is a bit more refined in the technique. Literally translated as a “little head butt”, a Kopstootje is a shot sipped from a tulip glass filled to the brim with Bols Genever and paired up with a beer. Bartenders fill the tulip glass to the absolute rim creating a meniscus shape that almost overflows. Drinkers bend forward, put their hands on their back and slurp the top, then take a sip of the accompanying beer.
At the 2011 Tales of the Cocktail event in New Orleans, Lucas Bols saw an opportunity to educate the U.S. bartender community and American consumers alike about Kopstootje. The brand introduced the “beer and Bols” pairing concept by setting a record for the World’s Largest Kopstooje Toast. Over 400 imbibers and revelers participated in the event making history, along with garnering intrigue around the Kopstootje concept.
The success of this event led Lucas Bols to seek collaboration with the nomadic American Craft Brewer, Stillwater Artisan Ales, to create tailor-made Kopstootje beer, for the American public, which will be released in early 2012.
“Lucas Bols is deeply committed to crafting the highest quality spirits and we’re thrilled to be partnering with brewing luminary Brian Stillwater, who shares this same commitment,” said Tal Nadari, Managing Director Lucas Bols USA. “Stillwater Kopstootje Beer is being specially brewed to accompany Bols Genever’s rich bouquet of botanicals and malty flavor. It will be a perfect accompaniment to Bols Genever’s malty flavor, and will give the Dutch tradition an American twist.”Cost:
ContactMatt Scheller firstname.lastname@example.org 2159231113
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