Fisrt International Fair "The Art of Craft Beer"

•  Feriarte
  June 27-30 2013 (Thu-Sun)
• Fairgrounds of Aranda de Duero, Spain.
  Calle Santander s/n 09400 Aranda de Duero, Aranda de Duero, Spain 09400

Details

“The art of craft beer” is a themed party, opened to all professionals and the general public. It is a festival, it
is a party; but above all, it is a great o pportunity to expand your business by introducing your beer in new and powerful markets.

This fair aims to allow craft beer business to upgrade its position within the general beer market. Craft beer consumption has recently begun in Spain. Brands are mainly established in local and regional markets. Nowadays, this amount of consumption represents less than 1% of worldwide beer consumption. This fair expects to support craft beer business in his quest of channels of distribution that contribute to highlight its existence and to reach not only local and regional markets but also worldwide ones.

We pretend to enlarge the craft beer market of Castilla and León, by introducing its craft beer to new producers, distributors, consumers, etc. and at the same time, we want to offer the craft beer market of other regions of Spain, Europe, and the world, the opportunity to access the craft beer market of Castilla y León and all the other markets that attend the event. Any market share increase achieved by the different craft beer producers will benefit this whole business sector in general.

PROGRAMME
THURSDAY, JUNE 27th 2013

MORNING:
10:00 HOURS:
REGISTRATION AND WELCOME BREAKFAST (EXPOSERS,
PROFESSIONALS AND SPONSORS)
12:00 HOURS: INAUGURATION (GENERAL PUBLIC)
13:00 HOURS: PRESS CONFERENCE (PROMOTERS AND SPONSORS)
FROM 12:00 TO 17:00 HRS: EXHIBITION AND BEER TASTING (GENERAL PUBLIC)

AFTERNOON:
17:00 HOURS: INTRODUCTORY TASTING COURSE (GENERAL PUBLIC)
FROM 17:00 TO 21:00 HRS: EXHIBITION AND BEER TASTING (
GENERAL PUBLIC)

EVENING:
21:00 HOURS: LAUNCH OF COMPETTITION:
SPONSORS AWARD TO “THE BEST PICTURE OF THE FAIR” (IN RELATION TO CRAFT BEER).
22:00 HOURS: RECREATIONAL ACTIVITIES AND PARTICIPATORY GAMES RELATED TO THE ADVERTISING OF THE SPONSORING CRAFT BEERS (GENERAL PUBLIC)
FROM 21:00 TO 24:00 HRS: EXHIBITION AND BEER TASTING (GENERAL PUBLIC)

FRIDAY, JUNE 28th 2013

MORNING:
10:00 HOURS:WORK BREAKFAST (EXHIBITORS, PROFESSIONALS AND SPONSORS)
12:00 HOURS: INNAUGURATION OF “THE BEER- RELATED COLLECTING
EXHIBITION” (GENERAL PUBLIC)
13:00 HOURS: “INTERNATIONAL COLLECTORS GATHERING” (GENERAL PUBLIC)
FROM 12:00 TO 17:00 HRS: EXHIBITION AND BEER TASTING (GENERAL PUBLIC)

AFTERNOON:
17:00 HOURS: ADVANCED TASTING COURSE(GENERAL PUBLIC)
FROM 17:00 TO 21:00 HRS: EXHIBITION AND BEER TASTING (
GENERAL PUBLIC)

EVENING:
21:00 HOURS: TASTING OF VARIOUS CRAFT BEER (FOOD PAIRING INCLUDED)(GENERAL PUBLIC)
22:00 HOURS: RECREATIONAL ACTIVITIES AND PARTICIPATORY GAMES RELATED TO THE PROMOTION OF THE SPONSORING CRAFT BEERS (GENERAL PUBLIC)
FROM 21:00 TO 24:00 HRS: EXHIBITION AND BEER TASTING (
GENERAL PUBLIC)

SATURDAY, JUNE 29th 2013
MORNING:
10:00 HOURS: WORK BREAKFAST (EXHIBITORS, PROFESSIONALS AND SPONSORS)
12:00 HOURS: CRAFT BEER-REALTED COLLECTING WORKSHOP(GENERAL PUBLIC)
13:00 HOURS: CRAFT BEER-ELABORATION WORKSHOP(GENERAL PUBLIC)
FROM 12:00 TO 17:00 HRS: EXHIBITION AND BEER TASTING (
GENERAL PUBLIC)

AFTERNOON:
19:00 HOURS: SPECIALIZED TASTING AND AWARD TO THE BEST CARFT BEER OF THE FAIR
(GENERAL PUBLIC)
FROM 17:00 TO 21:00 HRS: EXHIBITION AND BEER TASTING (GENERAL PUBLIC)

EVENING:
21:00 HOURS: LAUNCH OF NOVELTIES (NEW CRAFT BEERS)
22:00 HOURS: LIVE CONCERT (BAND)
FROM 21:00 TO 24:00 HRS: EXHIBITION AND BEER TASTING (GENERAL PUBLIC)

SUNDAY, JUNE 30th 2013
MORNING:
10:00 HOURS: FAREWELL BREKFAST
(EXHIBITORS, PROFESSIONALS AND SPONSORS)
13:00 HOURS: AWARD CEREMONY:SPONSOR’S AWARD TO THE BEST PICTURE OF THE FAIR (IN RELATION TOCRAFT BEER)
FROM 12:00 TO 17:00 HRS: EXHIBITION AND BEER TASTING (GENERAL PUBLIC)

AFTERNOON:
18:00
HOURS: CLOSING OF THE FAIR (GENERAL PUBLIC)

GENERALES SERVICES:
- PROTECTED AREA WITH CHILD ACTIVITIES DURING THE FAIR.
- BUS SERVICES THAT WILL TRANSPORT PEOPLE FROM THE CITY CENTER OF “ARANDA DE DUERO” TO THE EXHIBITION GROUND.

http://www.feriartecervezasana.com/en/

Contact

Juan Manuel Niebla
[email protected]
+34 633 220 078

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