88 year old Ethel brews Brooklyn based beer

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Unique for certain. It looks like her grandsons are putting in some labor.

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European-style busty blonde brewed with three different types of malt, is produced from French barley and several varieties of hops. With golden highlights, fruity notes, a slightly bitter finish, and an ABV of 6%, this barley-scented brew glistens with just the right amount of head. Ethel’s Brew has a refreshing tang that makes it an excellent summer beer that is thirst-quenching for times when you¹re breaking a sweat. Its packaging pays homage to its namesake and beer enthusiast Ethel Goldschmidt, and it boasts a brazen summertime gusto for both the young and the old (particularly the old who want to feel young).



Ethel¹s Brew is the first product in Ethel¹s expanding family of ales. It’s brewed in the style of the kolsch German ale. We are excited about the company launch and the prospect of ultimately expanding our line of beers to include a classic west coast IPA or a foreign-style stout.



Ethel¹s Brew will be available in 12 oz. bottles in participating pubs/bars beginning mid-June. You can stay updated on all Ethel¹s Brew news and giveaways by ³Liking² their page at Facebook.com/ethelsbrew or by following @ethelsbrew on Twitter. For more information, please visit the company website,http://www.ethelsbrew.com.

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If dog-humping embarrasses you then this site is not safe for work.

http://www.ethelsbrew.com

Originally posted by joet
dog-humping

Thread delivers!

"Ethel¹s Brew is the first product in Ethel¹s expanding family of ales. It’s brewed in the style of the kolsch German ale."

Isn’t kolsch a lager style?

Ale yeast and then lagered

*sigh* i’m just trying to be difficult/find holes because I find this whole thing really annoying and aside from the, uh, "risqueness" of some of it, overall it reeks of a macro ad stunt trying to capitalize on the Betty White/old ladies are funny marketing trend.

wow this is pretty awful

Originally posted by RABinVA
*sigh* i’m just trying to be difficult/find holes because I find this whole thing really annoying and aside from the, uh, "risqueness" of some of it, overall it reeks of a macro ad stunt trying to capitalize on the Betty White/old ladies are funny marketing trend.

Very much agreed.

Originally posted by gunhaver
wow this is pretty awful

Yes.

Not for beer geeks. It’s for folks that think calling a beer style "busty blonde" is humorous.

Is this a real brewery, or yet another offshoot of Old Saratoga Brewing?

Kölsch yeast and then lagered.

Oh Snap! Mom Corp is real!

http://cache.gawker.com/assets/images/io9/2008/11/momcorp.jpg

More Brooklyn hipster nonsense.