Anheuser-Busch Brewmaster’s Small Batch series to debut

Reads 4717 • Replies 53 • Started Friday, April 27, 2012 7:08:01 AM CT

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RABinCO
beers 1508 º places 101 º 07:08 Fri 4/27/2012

http://beerpulse.com/2012/04/anheuser-busch-brewmasters-small-batch-series-to-debut/

Anheuser-Busch received label approval for the first of what will likely become a new series of beers sometime this year. The label for Anheuser-Busch Brewmaster’s Small Batch No. 0538 is non-descript other than it will be available in 12 oz. bottles and the ABV is 5%. The actual ABV may differ by the time the beer is actually released.

Anheuser-Busch sparked a frenzy when it launched the ‘craft beer’-like Budweiser American Ale in 2008. At the time, Beervana’s Jeff Alworth wrote, “I love that Bud has made a serious beer. It looks to me like a trojan horse that millions of Americans may unwittingly invite into their refrigerators. And once dry-hopped ales get in there, they may never leave.”

That is what the debate comes down to…some argue that the big breweries’ attempts to enter the ‘better beer’ category will hurt it while others think that those attempts could increase adoption (the gateway effect) and, at the very least, raise awareness of the category.

 
Leighton
beers 17213 º places 916 º 07:24 Fri 4/27/2012

FINALLY!!!

 
GT2
beers 9411 º places 672 º 07:38 Fri 4/27/2012

After 538 small batch attempts, we are able to make something drinkable

 
RABinCO
beers 1508 º places 101 º 07:42 Fri 4/27/2012

Originally posted by GT2
After 538 small batch attempts, we are able to make something drinkable


I had the same though. Curious if the 538 actually has meaning or just something the marketing department whipped up. "The kids are totally into 5, 3, and 8 these days. How can we incorporate that?"

 
StefanSD
beers 2288 º places 53 º 08:58 Fri 4/27/2012

I wounder what a small batch is to AB, 2-million barrels?

 
robrules
places 1 º 08:58 Thu 5/17/2012

Anyone know what style of beer this is?



 
t0rin0
beers 72 º places 1515 º 09:03 Thu 5/17/2012

Originally posted by robrules
Anyone know what style of beer this is?


American Premium Ale.

 
jackl
beers 6680 º places 643 º 09:05 Thu 5/17/2012

FT: M ISO: 538

 
nuplastikk
beers 5570 º places 42 º 02:35 Wed 5/23/2012

They are capable brewers..you never know what they will be making in 20 years.

 
Cletus
beers 6355 º places 233 º 03:53 Wed 5/23/2012

Originally posted by nuplastikk
They are capable brewers..you never know what they will be making in 20 years.
[/quote

Bud Lite Imperial?

 
flabeer
places 2 º 12:55 Wed 5/23/2012

I hear batch 539 is going to be a Floridaweiss!