Anheuser-Busch Brewmaster’s Small Batch series to debut

Reads 6089 • Replies 53 • Started Friday, April 27, 2012 7:08:01 AM CT

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Message RABinCO P beers 1511 º places 103 º 07:08 Fri 4/27/2012 http://beerpulse.com/2012/04/anheuser-busch-brewmasters-small-batch-series-to-debut/ Anheuser-Busch received label approval for the first of what will likely become a new series of beers sometime this year. The label for Anheuser-Busch Brewmaster’s Small Batch No. 0538 is non-descript other than it will be available in 12 oz. bottles and the ABV is 5%. The actual ABV may differ by the time the beer is actually released. Anheuser-Busch sparked a frenzy when it launched the ‘craft beer’-like Budweiser American Ale in 2008. At the time, Beervana’s Jeff Alworth wrote, “I love that Bud has made a serious beer. It looks to me like a trojan horse that millions of Americans may unwittingly invite into their refrigerators. And once dry-hopped ales get in there, they may never leave.” That is what the debate comes down to…some argue that the big breweries’ attempts to enter the ‘better beer’ category will hurt it while others think that those attempts could increase adoption (the gateway effect) and, at the very least, raise awareness of the category.
Message Leighton P beers 33714 º places 1204 º 07:24 Fri 4/27/2012 FINALLY!!!
Message GT P beers 10001 º places 672 º 07:38 Fri 4/27/2012 After 538 small batch attempts, we are able to make something drinkable
Message RABinCO P beers 1511 º places 103 º 07:42 Fri 4/27/2012 Originally posted by GT2 After 538 small batch attempts, we are able to make something drinkable I had the same though. Curious if the 538 actually has meaning or just something the marketing department whipped up. "The kids are totally into 5, 3, and 8 these days. How can we incorporate that?"

Message StefanSD beers 2449 º places 57 º 08:58 Fri 4/27/2012 I wounder what a small batch is to AB, 2-million barrels?
Message robrules places 1 º 08:58 Thu 5/17/2012 Anyone know what style of beer this is?
Message t0rin0 P beers 102 º places 1528 º 09:03 Thu 5/17/2012 Originally posted by robrules Anyone know what style of beer this is? American Premium Ale.
Message jackl beers 8677 º places 740 º 09:05 Thu 5/17/2012 FT: M ISO: 538

Message nuplastikk P beers 9841 º places 73 º 02:35 Wed 5/23/2012 They are capable brewers..you never know what they will be making in 20 years.
Message Cletus beers 6349 º places 233 º 03:53 Wed 5/23/2012 Originally posted by nuplastikk They are capable brewers..you never know what they will be making in 20 years. [/quote Bud Lite Imperial?
Message flabeer places 2 º 12:55 Wed 5/23/2012 I hear batch 539 is going to be a Floridaweiss!