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anheuser-busch brewmaster’s small batch series to debut


read 4432 times • 53 replies • posted 4/27/2012 7:08:01 AM

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RABinCO 1274:80
http://beerpulse.com/2012/04/anheuser-busch-brewmasters-small-batch-series-to-debut/

Anheuser-Busch received label approval for the first of what will likely become a new series of beers sometime this year. The label for Anheuser-Busch Brewmaster’s Small Batch No. 0538 is non-descript other than it will be available in 12 oz. bottles and the ABV is 5%. The actual ABV may differ by the time the beer is actually released.

Anheuser-Busch sparked a frenzy when it launched the ‘craft beer’-like Budweiser American Ale in 2008. At the time, Beervana’s Jeff Alworth wrote, “I love that Bud has made a serious beer. It looks to me like a trojan horse that millions of Americans may unwittingly invite into their refrigerators. And once dry-hopped ales get in there, they may never leave.”

That is what the debate comes down to…some argue that the big breweries’ attempts to enter the ‘better beer’ category will hurt it while others think that those attempts could increase adoption (the gateway effect) and, at the very least, raise awareness of the category.
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Leighton 10872:591
FINALLY!!!
4/27/2012 7:24:06 AM

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GT2 8380:586
After 538 small batch attempts, we are able to make something drinkable
4/27/2012 7:38:54 AM

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RABinCO 1274:80
Originally posted by GT2
After 538 small batch attempts, we are able to make something drinkable


I had the same though. Curious if the 538 actually has meaning or just something the marketing department whipped up. "The kids are totally into 5, 3, and 8 these days. How can we incorporate that?"
4/27/2012 7:42:18 AM

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StefanSD 2121:45
I wounder what a small batch is to AB, 2-million barrels?
4/27/2012 8:58:04 AM

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robrules 1
Anyone know what style of beer this is?



5/17/2012 8:58:52 AM

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t0rin0 62:1330
Originally posted by robrules
Anyone know what style of beer this is?


American Premium Ale.
5/17/2012 9:03:44 AM

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jackl 4576:400
FT: M ISO: 538
5/17/2012 9:05:34 AM

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nuplastikk 4351:41
They are capable brewers..you never know what they will be making in 20 years.
5/23/2012 2:35:42 AM

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Cletus 6354:233
Originally posted by nuplastikk
They are capable brewers..you never know what they will be making in 20 years.
[/quote

Bud Lite Imperial?
5/23/2012 3:53:39 AM

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flabeer 2
I hear batch 539 is going to be a Floridaweiss!
5/23/2012 12:55:44 PM

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