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Big Beer Dresses up in Craft Brewersí Clothing


read 2931 times • 19 replies • posted 11/15/2012 3:46:26 PM

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pinkie 470:10
I also think a lot of the stuff like "Batch 19" and so on is aimed specifically at women who are making up more of the market. Iím a girl so I shop like a girl. I like interesting labels and pretty bottles. What saved me from mediocrity is that I like corked bottles. Big marketers are counting on what you donít know. Theyíre also counting on the power of association. Batch 19ís label reminds one of bourbon does it not?
1/14/2013 7:59:57 AM

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Indra 2621:75
Milli Vanilli?
1/14/2013 8:56:08 AM

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PhillyBeer2112 2526:65
Originally posted by pinkie
I also think a lot of the stuff like "Batch 19" and so on is aimed specifically at women who are making up more of the market. Iím a girl so I shop like a girl. I like interesting labels and pretty bottles. What saved me from mediocrity is that I like corked bottles. Big marketers are counting on what you donít know. Theyíre also counting on the power of association. Batch 19ís label reminds one of bourbon does it not?


Batch numbers are female oriented marketing?

Sorry donít get it. Its aimed at the .rar crowd. If you think something is produced in small batches, enough attention to detail that you can number each batch, and in small quantities, then it becomes unobtainium and you want it and will spend more for it.
And especially because not everyone in the .rar crowd is a knowledgeable geek.
1/14/2013 10:27:41 AM

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pinkie 470:10
No. Itís the design of the carton. White letters on black background. T o the eye itís simple, and it has the implications you mentioned. It actually resembles the bourbon whiskey label for Jack Daniels. If you can put 2 and 2 together you could be in advertising. "Bourbon aged, bourbon barrel" a little loose talk and some eye catching familiarity leads to impulse sales at the price point.

My favoirte logo for beer is Harpoonís UFO design. Simple - not a lot of colors. Says nothing about the beer. =) Most unfirendly is Vicotry Beer. I LOVE the beer donít get me wrong but the labels are busy - too colorful and not that attractive.
1/14/2013 10:50:00 AM

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MannyGoldberg 161:6
Through a long history of acquisitions Diageo has ended up producing loads of great whisky. No reason Big Beer can't go the same way.

---Posted via Beer Buddy for iPhone
2/1/2013 1:07:48 PM

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JK 4475:283
Originally posted by beachbum25
Makes me think about all the times Iíve told soemone Iím into Craft Beer & they tell me how much they like good neer like Blue Moon, Shock Top, Stella, Heineken, etc...

Sometimes itís all I can do not to slap them!


Those are the folks you can convert.
2/1/2013 2:22:09 PM

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beastiefan2k 2440:177
What were the AB attack ads in í96?
2/1/2013 11:59:44 PM

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beachbum25 1085:69
Originally posted by JK
Originally posted by beachbum25
Makes me think about all the times Iíve told soemone Iím into Craft Beer & they tell me how much they like good neer like Blue Moon, Shock Top, Stella, Heineken, etc...

Sometimes itís all I can do not to slap them!


Those are the folks you can convert.


I have converted some; these can be "transition" beers to get people started. Some listen, some donít.
2/2/2013 7:16:05 AM

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BrewtopiaofPJ 37:4
"Craft Beer" in advertising means the same as "Tastes Great", but hey, it took one crafty person to create a bottle of beer for a nickle.
5/12/2013 11:35:27 AM

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