Dark Horse in a Nickelback video?

premium

Originally posted by puzzl
http://www.fermentationnation.com/2010/03/dark-horse-brewing-courted-by-canadian.html#8947776620447724874

Yeah, those folks and Nickleback don’t mix.
Plus, like Nickleback knows fuck all about Dark Horse beer; it’s all the LP name thing. Lame.

Who gives a shit what it’s about... it was a great opportunity.

Originally posted by JoeMcPhee
Who gives a shit what it’s about... it was a great opportunity.

...are you the rarity that is a Nickelback fan?

I think it depends on Dark Horse’s situation. If things are going well there and they are at or near capacity, they may not have much of a reason to go against their morals (assuming that they are not Nickleback fans). If they are looking to keep growing and expanding then I don’t see why they wouldn’t just take the offer. It’s not like people tear down other breweries for appearing in mainstream tv shows, movies and commercials, right?

They should stick to their guns and tell the band no thanks. The best play for them could be to ’deliberate’ for a while with this decision, get as much publicity about it as possible, and then announce the decision to pass on the offer. That way, they get people’s attention and still get to keep their dignity intact, looking like the badass punk rock craft brewer turning down the lame butt rock band. Most people who hear about this would throw their support behind Dark Horse for turning down the likes of Nickelback; it’s a great opportunity for free publicity.

Chances are, if they accepted the offer, they’d turn off people with good taste (i.e. those that don’t like Nickelback but do like craft beer), and Nickelback fans would probably assume that the beer name and labels were made up to promote the current album and this video/song. So accepting it might not be that much of a sales boost anyway.

idiots

If you turn on a brewer because a less than stellar band uses their products, you’re an even bigger idiot. I agree about the growth issue... if they are where they want to be, there’s no point messing with it.

Originally posted by beersage
I think it depends on Dark Horse’s situation. If things are going well there and they are at or near capacity, they may not have much of a reason to go against their morals

Publicity (and thus demand) is always a good thing whether or not you are at capacity. The greater demand exceeds supply, the easier it is to expand.

Now, whether they wanted to advertise to this target group through these kinds of channels is up to them, and though economically it made no sense to turn down the offer, I can’t disagree with them for it. They are a small, artisinal brewery, and they care more about preserving their image as such and honing their craft on a small scale. All power to them, I say. Besides the potential snobbery of the decision, the world would be a better place if more businesses followed their lead and put quality before profits.

Originally posted by FlssmrBrewAlum

Originally posted by JoeMcPhee
Who gives a shit what it’s about... it was a great opportunity.

...are you the rarity that is a Nickelback fan?

No, that’d be Tibeerious.

They’d be doing damage to their brand name by appearing in this video. So, no, it’s not stupid.