Fred Abercrombie (bier gŁt shirt, ugliest dog contest, unnecessary umlaut) is launching a book on craft beer and facial hair called CRAFT BEERDS.
KICKSTART IT! http://www.kickstarter.com/projects/fredabercrombie/the-craft-beerds-book-a-hairy-collection-of-beer-l
Craft Beerds is a book of beer label art with beards, sideburns and moustaches. Well-groomed & well-photographed from 175+ breweries.
Launched: Aug. 01, 2012
Funding ends: Aug. 26, 2012
WHERE YOUR FUNDS ARE GOING:
Printing. Every single cent. The project grew from something cool that we could afford to self-publish, to something really cool we really need your help on. Really. Turns out, printing an almost 300-page hairy book is kinda expensive.
Weíve already collected, photographed and laid everything out. It looks beautifulóand handsomeóbut it needs your help to live the printed dream.
WHY DOES THIS NEED TO EXIST?
Because no oneís paid a tangible tribute to all the killer art and packaging from the recent craft beer explosion. (Thereís enough to fill a book)
Because itíll give exposure to many breweries you already love and want to succeed further.
Because itíll give exposure to many local, regional breweries you may not even know you love. Yet.
Because weíve broken the book into themed chapters that keep it fresh, every time you pick it upóDevilish Beerds, Royal Beerds, Side-Beerds and of course, Red Beerds, to name a few.
Because craft beer and facial hair are a natural combo. Ever been to a beer fest? You canít swing a growler without grazing a beard.