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Goose Island Founder and CEO, John Hall, stepping down, joins new InBev board


read 4513 times • 34 replies • posted 11/15/2012 4:14:01 PM

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joet 2207:91
Originally posted by MlhopeTC
Originally posted by HighWine
This sucks! We all hate BMC for not satisfying our sophisticated and discerning palates. Now B is forming a craft advisory board with a credible craft brewer. If they start addressing MY needs as a consumer, Iím done!


Yeaaa I think you are missing the point here. The disdain isnít because they are forming a craft advisory board, it is because they attempt to crush craft breweries we love through tons of borderline ethical tactics. At least that is it for me.


This is exactly it. Macros are now raising small craft brewers, creating their own labels and both mimicking and exploiting successful craft patterns.

We all love genuine good tasting products. What we have to acknowledge here is that itís just going to get increasingly hard to determine if what youíre getting is an original quality product or a facsimile.

A good product is a good product and if AB dialed in Saison Dupont I would probably buy the shit out of it, but what weíre getting now isnít that message. It sounds to me like the message is "how do we hit your tastebuds in a way that maximizes profit and increases buying behavior using all the dirty marketplace tricks at our disposal using craft insider info from fallen angel Greg Hall".

Garrett Oliverís opinion - why care? Weíre winning and theyíre trying to copy us. Just keep doing what weíre doing. <-- Cool message.
11/16/2012 7:28:25 AM

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keanex 1493:57
I donít like giving my money to a company who is trying to keep the small breweries down. Sure itís great what AB-InBev has done for GI production, but the fact that they appointed their own CEO to GI instead of a high exec of GI simply stepping up is unsettling for me, the CEO means a lot for a company.
11/16/2012 7:39:09 AM

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levifunk 12:
Originally posted by joet

A good product is a good product and if AB dialed in Saison Dupont I would probably buy the shit out of it, but what weíre getting now isnít that message. It sounds to me like the message is "how do we hit your tastebuds in a way that maximizes profit and increases buying behavior using all the dirty marketplace tricks at our disposal using craft insider info from fallen angel Greg Hall".


This is what gives me hope. They are buying places like GI in hopes to gain "insider information" in the craft beer world. They are hoping to be able to make a cheap product that tastes like craft beer so they can start stealing back that market share craft beer has taken. The reality is as you said, "a good product is a good product", you canít cut corners and there is no magic marketing scheme. In the end, if you donít make a good product, you wonít gain back that market share.

I see this as a potential win-win for us. Either BMC wastes their money failing to mimic craft beer and their market share continues to erode, or they come out with some great stuff.
11/16/2012 7:52:10 AM

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joet 2207:91
The grapes in my backyard go to the InBev of wine, Constellation Vineyards. Theyíre sold under the Ravenswood brand. They are bottled with a label that says "Belloni Estate" and are only available at Ravenswood tasting room across the valley.

While the vineyard manager of our hundred year old vineyard hates the corporate intrusion and bitching about "viticultural practices", thereís not much more to InBev negatively affecting the wine. Iím saying that good beer can come out of this too!
11/16/2012 8:01:41 AM

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JoeMcPhee 8534:508
Originally posted by TheAlum
Originally posted by HighWine
This sucks! We all hate BMC for not satisfying our sophisticated and discerning palates. Now B is forming a craft advisory board with a credible craft brewer. If they start addressing MY needs as a consumer, Iím done!


I love this post.

Craft is here to stay. The big companies are adapting by adding craft brewers to their portfolios and trying to put something on the market that people like us want. They canít end it.. they have to embrace and try their hand proper else theyíll be left behind.

MolsonCoors has purchased several smaller craft breweries here in Canada (Granville Island and Creemore Springs) and consolidated their distribution across Canada. Theyíve also opened a craft beer themed spot in Toronto where theyíre brewing more experimental stuff. Although, Iím not a huge fan of either of the micros they purchased, the quality still seems to be there, and the stuff theyíre putting out at the brewpub location is pretty tasty. If the big guys can make good beer - I say more power to íem. I donít like some of the tactics they use, but as a consumer, Iím more interested in whatís in the glass.
11/16/2012 8:26:44 AM

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JMerritt 1825:72
Originally posted by joet
itís just going to get increasingly hard to determine if what youíre getting is an original quality product or a facsimile.


I have to admit, Iím more concerned with quality product than brand loyalty. If it tastes good and is reasonably priced, Iím happy.
11/16/2012 8:53:02 AM

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CLevar 13
Originally posted by JMerritt
Originally posted by joet
itís just going to get increasingly hard to determine if what youíre getting is an original quality product or a facsimile.


I have to admit, Iím more concerned with quality product than brand loyalty. If it tastes good and is reasonably priced, Iím happy.


Yep.

While I will continue to support local craft/small brewers, I think itís important to understand WHY that is.

I support these brewers because, on average, they make a better product for my tastes than the mass produced lagers at a price that I am willing to pay. If these trends change, I would be willing to at least start trying more Big Beer products.
11/16/2012 9:44:53 AM

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MaltOMeal 1092:38
Originally posted by JoeMcPhee
Originally posted by TheAlum
Originally posted by HighWine
This sucks! We all hate BMC for not satisfying our sophisticated and discerning palates. Now B is forming a craft advisory board with a credible craft brewer. If they start addressing MY needs as a consumer, Iím done!


I love this post.

Craft is here to stay. The big companies are adapting by adding craft brewers to their portfolios and trying to put something on the market that people like us want. They canít end it.. they have to embrace and try their hand proper else theyíll be left behind.

MolsonCoors has purchased several smaller craft breweries here in Canada (Granville Island and Creemore Springs) and consolidated their distribution across Canada. Theyíve also opened a craft beer themed spot in Toronto where theyíre brewing more experimental stuff. Although, Iím not a huge fan of either of the micros they purchased, the quality still seems to be there, and the stuff theyíre putting out at the brewpub location is pretty tasty. If the big guys can make good beer - I say more power to íem. I donít like some of the tactics they use, but as a consumer, Iím more interested in whatís in the glass.

You canít take the example of one macro corporation and paint that across the industry. The head of ABInBev has a history of buying up breweries, followed by cost-cutting in the form of shuttering plants, relocating others to places where labor costs are cheaper, tinkering with recipes by switching to cheaper ingredients, etc. He is an MBA finance-type of guy, not a beer aficionado. His goals are to increase market share and profit margin. He cares nothing about whether or not the product he puts out is what the consumers are expecting. If he loses some brand loyalty he will make up that loss by going and repeating his buying and cost-cutting model on the next target he gets in his cross-hairs.
11/16/2012 10:18:55 AM

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Reid 1938:45
Originally posted by MaltOMeal
Originally posted by JoeMcPhee
Originally posted by TheAlum
Originally posted by HighWine
This sucks! We all hate BMC for not satisfying our sophisticated and discerning palates. Now B is forming a craft advisory board with a credible craft brewer. If they start addressing MY needs as a consumer, Iím done!


I love this post.

Craft is here to stay. The big companies are adapting by adding craft brewers to their portfolios and trying to put something on the market that people like us want. They canít end it.. they have to embrace and try their hand proper else theyíll be left behind.

MolsonCoors has purchased several smaller craft breweries here in Canada (Granville Island and Creemore Springs) and consolidated their distribution across Canada. Theyíve also opened a craft beer themed spot in Toronto where theyíre brewing more experimental stuff. Although, Iím not a huge fan of either of the micros they purchased, the quality still seems to be there, and the stuff theyíre putting out at the brewpub location is pretty tasty. If the big guys can make good beer - I say more power to íem. I donít like some of the tactics they use, but as a consumer, Iím more interested in whatís in the glass.

You canít take the example of one macro corporation and paint that across the industry. The head of ABInBev has a history of buying up breweries, followed by cost-cutting in the form of shuttering plants, relocating others to places where labor costs are cheaper, tinkering with recipes by switching to cheaper ingredients, etc. He is an MBA finance-type of guy, not a beer aficionado. His goals are to increase market share and profit margin. He cares nothing about whether or not the product he puts out is what the consumers are expecting. If he loses some brand loyalty he will make up that loss by going and repeating his buying and cost-cutting model on the next target he gets in his cross-hairs.

Agreed, i think many are way too naive on this.
This is big business
11/16/2012 2:14:41 PM

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SamGamgee 2452:182
Goose island will likely be the next Bass, Guinness, Pilsner Urquell, etc... This has happened many, many times before. It may take years, but as production increases, flavor will change until we no longer recognize the beers that the Halls owned at one point in time. AB Inbev is in the business to make astronomical amounts of money, they just happen to use beer to achieve that. I have little hope in anything they touch.
11/16/2012 5:44:13 PM

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