Originally posted by joet........ Garrett Oliver’s opinion - why care? We’re winning and they’re trying to copy us. Just keep doing what we’re doing. <-- Cool message.
Right - and "if you try to follow the competition, you will forever be catching up."
Craft Beer will always be a step ahead of slick marketing, whether or not a few brands get bought up & neutered. Let it go with GI. There will always be LOTS of great beer, more every year and we will not want from scarcity.