Hill Farmstead policy on eBaying and Ephraim launch

Reads 14371 • Replies 154 • Started Monday, July 16, 2012 12:36:12 PM CT

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LEMONHEAD
places 1 º 20:57 Tue 7/17/2012

Originally posted by joet
--
Our Statement Regarding eBay and the illegal reselling of our beer...as well as the Ephraim Release:At Hill Farmstead, we honor eight generations of Greensboro ancestry by thoughtfully engaging with our heritage and with the spirit of our artisanal farmhouse ales. Decisions that we make are not the sole representation of Shaun Hill - they are the synthesis of Dan, Phil, and myself. We all agree that our decision to try a draft only release of Ephraim is the best thing that we can do for the beer.
Rather than criticizing our brewery for this decision, we encourage beer enthusiasts to look within their own community - the community of enthusiasts - stare at the folks that are hoarding beer until it is far beyond optimal, scowl at the people that are disrespectfully and illegally reselling beer on Ebay in order to gain a significant profit. The detractors from our decision seem to fail in recognizing the quintessential essence of our brewery. If a community ("craft beer") is unable to police themselves, or an individual (or individuals) is incapable of introspection, we believe that it is in the best interest of our businessís mission statement to continually alter the rules governing our enterprise and commerce in order that our beer (which, in essence, is also quite literally our entire "life") is representative of our vision. A community is only as strong as its weakest link.

"Lighten up Francis!"

 
BBB63
beers 6510 º places 146 º 21:36 Tue 7/17/2012

I do not have the time nor monies to pursue all the beers I want to try, there are more than enough fish in the sea. So they can do whatever they want, no effect on me one bit.

Really making a big deal about a very little fish.

 
tbadiuk
beers 10 º places 1 º 23:21 Tue 7/17/2012

Wow, itís like a competition: BA .vs. RB, whose Hill Farmstead Ephraim thread can get the longest? Tune in tomorrow for the gripping conclusion!

 
502Che
beers 999 º places 47 º 06:08 Wed 7/18/2012

Is the release tomorrow? I just looked HF up on google maps and man, it really is out there. For those of you that have been, whats the vibe of the surrounding area like. Are you just deiving on country back roads past fields and woods, and there is just this little HF cottage brewery out there? Are there houses near by, other stores, anything?

The Snowy night time garage door photo of the brewery when you look it up on google maps is pretty cool

 
puzzl
beers 3257 º places 138 º 06:17 Wed 7/18/2012

Originally posted by 502F
Is the release tomorrow? I just looked HF up on google maps and man, it really is out there. For those of you that have been, whats the vibe of the surrounding area like. Are you just deiving on country back roads past fields and woods, and there is just this little HF cottage brewery out there?


Yep. Itís really, really remote. Itís a 15-20 minute drive to "town" and I use that term loosely.

 
auddy5000
06:30 Wed 7/18/2012

Thanks!

Originally posted by joet
Originally posted by auddy5000
For whatever itís worth, my take on the great Hill Farmstead beer scalping controversy bit.ly/NwE4EB




good stuff

http://bit.ly/NwE4EB

 
502Che
beers 999 º places 47 º 06:47 Wed 7/18/2012

Originally posted by puzzl
Originally posted by 502F
Is the release tomorrow? I just looked HF up on google maps and man, it really is out there. For those of you that have been, whats the vibe of the surrounding area like. Are you just deiving on country back roads past fields and woods, and there is just this little HF cottage brewery out there?


Yep. Itís really, really remote. Itís a 15-20 minute drive to "town" and I use that term loosely.


How such a small, remote, and spread out community alone could keep these guys afloat is beyond me.

 
SrSilliGose
beers 3327 º places 252 º 07:07 Wed 7/18/2012

Their beers are good

 
Leighton
beers 17475 º places 936 º 08:19 Wed 7/18/2012

Originally posted by 502F
Originally posted by puzzl
Originally posted by 502F
Is the release tomorrow? I just looked HF up on google maps and man, it really is out there. For those of you that have been, whats the vibe of the surrounding area like. Are you just deiving on country back roads past fields and woods, and there is just this little HF cottage brewery out there?


Yep. Itís really, really remote. Itís a 15-20 minute drive to "town" and I use that term loosely.


How such a small, remote, and spread out community alone could keep these guys afloat is beyond me.


They survive because of a loyal - and local - customer base. I grew up in small New England towns, and driving 30min to 1hr to get somewhere wasnít a big deal. I live in a city now and think itís a pain to walk more than 10min to a grocery store, but as a kid we would drive at least 20min to the nearest Big Y supermarket. Getting to a mall, well, that was an 1hr+ each way.

I really donít think itís beer geeks that keep breweries afloat (of course that may depend on how you define íbeer geekí). Itís not RB/BA keeping breweries going; rather, itís a much larger base of craft beer appreciators. Beer geeks (including RB/BA) are a vocal and enthusiastic group, but in my experience itís the more casual craft beer drinkers who develop intense loyalty to their local brewery and support it on a regular basis.

Iím not saying beer geeks donít have their loyalties or support local brewers. I just think thereís a trend for some non-beer geeks to drink exclusively (or almost exclusively) from one or only a handful of breweries, and typically local ones. Most beer geeks, on the other hand, spread their support across a very large, international range of breweries.

Iím curious to hear what others think.

 
Ernesto987
beers 5332 º places 104 º 08:58 Wed 7/18/2012

Originally posted by Leighton
Originally posted by 502F
Originally posted by puzzl
Originally posted by 502F
Is the release tomorrow? I just looked HF up on google maps and man, it really is out there. For those of you that have been, whats the vibe of the surrounding area like. Are you just deiving on country back roads past fields and woods, and there is just this little HF cottage brewery out there?


Yep. Itís really, really remote. Itís a 15-20 minute drive to "town" and I use that term loosely.


How such a small, remote, and spread out community alone could keep these guys afloat is beyond me.


They survive because of a loyal - and local - customer base. I grew up in small New England towns, and driving 30min to 1hr to get somewhere wasnít a big deal. I live in a city now and think itís a pain to walk more than 10min to a grocery store, but as a kid we would drive at least 20min to the nearest Big Y supermarket. Getting to a mall, well, that was an 1hr+ each way.

I really donít think itís beer geeks that keep breweries afloat (of course that may depend on how you define íbeer geekí). Itís not RB/BA keeping breweries going; rather, itís a much larger base of craft beer appreciators. Beer geeks (including RB/BA) are a vocal and enthusiastic group, but in my experience itís the more casual craft beer drinkers who develop intense loyalty to their local brewery and support it on a regular basis.

Iím not saying beer geeks donít have their loyalties or support local brewers. I just think thereís a trend for some non-beer geeks to drink exclusively (or almost exclusively) from one or only a handful of breweries, and typically local ones. Most beer geeks, on the other hand, spread their support across a very large, international range of breweries.

Iím curious to hear what others think.



Yea, This is what I totally agree with. The local scene up there is very into local artisan products. Its not like Hill Farmstead/Lawsons are the only breweries thriving off local demand. Friends of mine and their friends local to northern VT, also love Fiddlehead, Trapp Family Lodge, etc. Stuff thatís not on the RB/BA radar and they are doing just fine. I serious doubt they NEED the $200 i bring up there every release/party. I know the release traffic DO support a lot of other businesses. Iíll be damned if I leave without a mad taco for example. That and a bag of trail mix from the hunger mountain coop.