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New $400 Beer from Carlsberg


read 3680 times | 43 replies | posted 1/25/2008 8:53:39 AM
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Myrup :0 Jacobsen Vintage No. 1 from Carlsberg, costing 2008 danish kroner or about $400 is going to be released at midnight CET (6pm eastern):

Carlsberg Will Sell $400 Beer at Gourmet Restaurants (Bloomberg)
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pepsican 902:26
ISO love 1/25/2008 8:58:39 AM

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Myrup :0 It’s a Barley Wine (10.5%), only 37,5 cl. 200 bottles have been aged in fresh swedish oak barrels, and 400 bottles have been aged in fresh french oak barrels. There will be a Jacobsen Vintage No. 2 in 2009 and Jacobsen Vintage No. 3 in 2010, costing respectively 2009 and 2010 danish kroner.

You can see a picture here
1/25/2008 9:05:26 AM

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Magicdave6 5600:50
Thats all very well it selling beer for $400, however nothing from carlsberg shows why it costs so much? I mean for it to cost that much it must be made with hand picked barley roasted over a perfect fire then boiled in an old copper fired by coal. Then aged in 20 different 100yr old congac barrels or something. You cant just place a figure on beer and expect people to go well if it costs that much then it must be worth it. Theres no wine or port i can think of thats worth that kind of money thats made these days, even very speciallised spirits need to be aged for a long time to be worth anything like this amount.

Its a gimic but if they’re wanting to tap into the craft beer market bringing out a $400 bottle of beer sure aint going to do it.
1/25/2008 9:09:27 AM

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wunderbier 1272:16
Originally posted by Magic_dave6
Thats all very well it selling beer for $400, however nothing from carlsberg shows why it costs so much? I mean for it to cost that much it must be made with hand picked barley roasted over a perfect fire then boiled in an old copper fired by coal. Then aged in 20 different 100yr old congac barrels or something. You cant just place a figure on beer and expect people to go well if it costs that much then it must be worth it. Theres no wine or port i can think of thats worth that kind of money thats made these days, even very speciallised spirits need to be aged for a long time to be worth anything like this amount.

Its a gimic but if they’re wanting to tap into the craft beer market bringing out a $400 bottle of beer sure aint going to do it.

+1
1/25/2008 9:11:59 AM

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puzzl 2732:71
Why must every single (non-beer geek) beer article use "hints of" when describing a beer. So annoying! Seriously, look for it, it’s 100% guaranteed. 1/25/2008 9:12:16 AM

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TheBeerSommelier 0:0

Boutique beer...nothing more. It’s all marketing and hype.

Just like Opus One, this won’t be nearly worth the asking price. Will some people buy it? Maybe. Will they be suckers? Most certainly. wink
1/25/2008 9:39:36 AM

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lb4lb 2010:25
At $400, it is clearly the best beer ever made.
Case closed.
1/25/2008 9:47:51 AM

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Doggythedog 1626:40
Anyone willing to trade a bottle for a bunch of Croatian canned pale lagers? 1/25/2008 10:45:40 AM

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ChristianScheffel 4845:69
Originally posted by puzzl
Why must every single (non-beer geek) beer article use "hints of" when describing a beer.


Is it acceptable in RB ratings? If not please kick my assshocked
1/25/2008 11:01:40 AM

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ChristianScheffel 4845:69
Originally posted by Magic_dave6
Thats all very well it selling beer for $400, however nothing from carlsberg shows why it costs so much?

Because they believe they can sell it at that price. And they probably canunamused
1/25/2008 11:02:52 AM

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