That’s a pretty big increase but it’s also the case that the continuing US economic recovery contributing to restaurants also growing in 2011.
The Beer Institute today released new data that show that value of beer sales in restaurants rose more than 9 percent in 2011 totaling about $23.6 billion in sales.
With restaurants responsible for nearly 24 percent of total beer sales in 2011, they represented the largest share of the on-premise sales last year. Beer retail sales in restaurants jumped from $21.6 billion in 2010 to nearly $23.6 billion in 2011.
“Restaurants are having an enormous impact in introducing the many great brands of beer to consumers,” says Joe McClain, President of the Beer Institute.
“Restaurant patrons are trying new brands and styles on draft and bringing that new brand loyalty to off-premise retail channels. The boost in restaurant beer sales shows there is a beer for every palate.”
The boost in restaurant beer sales coincides with a period of growth in the restaurant industry.
more here: http://www.qsrmagazine.com/news/restaurant-beer-sales-shot-9-percent-2011