Stone Ruination

Reads 1454 • Replies 16 • Started Monday, April 27, 2015 8:29:49 AM CT

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Message slowrunner77 beers 19964 º places 499 º 18:38 Tue 4/28/2015 There’s also a Stone Pale Ale 2,0 out now with a different recipe, and there will be a completely new Black IPA from them soon.
Message beastiefan2k P beers 5008 º places 294 º 18:43 Tue 4/28/2015 what is the motivating force behind all these changes?
Message 574deadzone beers 1420 º places 11 º 21:04 Tue 4/28/2015 Originally posted by beastiefan2k what is the motivating force behind all these changes? Sales, basically. Pale, Ruination, and Sublimely couldn’t stay fresh in a lot of their markets. Surely the 90 day dating (120 for Sublimely) played a part (though 3 week old vs. 3 month old Sublimely is like 2 different beers). Those are/were all great beers, but they weren’t the next big thing anymore, so people were scrolling past to grab new stuff, including one-offs and new beers from Stone themselves. The new Pale 2.0, Ruination 2.0, and Enjoy By Black IPA are attempts to revive and "modernize" the brands and keep up with Stone’s balls-out image. I’m excited to try them all, and I’m sure the Enjoy By Black IPA will be a frequent revisit for me, but the other two may end up being once in a while kinds of beers. If that’s the case, they’ll have to boot up 3.0 (and 4.0 and so on) versions sooner than later. At least they’ve embraced that some of their iconic beers got a little stagnant. Not everyone would do that.

Message MacBoost beers 2074 º places 37 º 21:38 Tue 4/28/2015 Originally posted by 574deadzone At least they’ve embraced that some of their iconic beers got a little stagnant. Not everyone would do that. I wish so many more breweries would.
Message DietPepsican P beers 1592 º places 63 º 21:42 Tue 4/28/2015 Yep. Can’t keep up in today’s market making 2000 era production beer or 1990s brew pub beer. too much good beer out and about.
Message DrSilverworm beers 11383 º places 123 º 23:26 Tue 4/28/2015 Just had the Pale Ale 2.0 and the Ruination 2.0 back-to-back. I think I liked them even more than I wanted to like them. Fantastic. Originally posted by MacBoost Originally posted by 574deadzone At least they’ve embraced that some of their iconic beers got a little stagnant. Not everyone would do that. I wish so many more breweries would. Green Flash seems to be the closest recent example I can think of -- last year they revamped West Coast and Hop Head