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Stores "cellaring" hard to find beer


read 3071 times • 49 replies • posted 5/6/2012 11:06:19 AM

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HughNation
I just left my favorite local shop that sells the best of the stuff we an get here in Texas. I asked the guy behind the counter about a beer that I really wanted that everyone in town recently sold out of. He said that he has four cases in the back and will open one of them in six months and sell one per customer at a "cellared price". This leaves me with mixed feeling because, yeah, I want one but the hoarding and gauging leaves a really bad taste in my mouth. Thoughts?
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HughNation
Stuff we CAN get here in Texas
5/6/2012 11:07:31 AM

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TheBeerSommelier

Iíd say holding some back for longer-term cellaring (provided itís a beer that may benefit from that), is a prudent practice.

Iíd say that holding back the lionís share, in order to jack up the prices in mere months, is smarmy at best.

Not a great practice for instilling trust and good will among your clientele.
5/6/2012 11:15:49 AM

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jbrana 490:33
I donít feel that itís a storeís role to cellar beer (or wine) for that matter. If a brewery (or a vinyard... or a distillery) want to age something to sell at a higher price, thatís fine. But I think itís BS when stores try to think of "clever" ways to over-price their inventory. I feel like the best way to respond to this if it leaves a bad taste in your mouth, is to NOT partake in purchasing their "cellared" items. If they do not have success, they will likely stop doing it.
5/6/2012 11:15:50 AM

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StefanSD 2194:45
It sucks, but its a legitimate business decision. He is taking a calculated risk that he can increase profits. Apparently inventory turn is not important to him.

The beer is his property to do with as he pleases (same basic argument the E-bayers use to justify their actions). Consider boycotting the seller and let the brewer know what is going on.
5/6/2012 11:22:14 AM

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JoePeesie 880:68
I laughed at the beer guy at one of my bottle shops, they WAY over bought on Big foot 11í and when the 12í came in they jumped the price to $14.99 a 6 pack...

He laughed back and said its great, all the Johnny come lately "beer geeks" are buying the crap out of it cause its a pre-cellared vintage beer...

Some people are such fools/tools
5/6/2012 11:53:50 AM

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obguthr 4101:20
I especially despise it when bars do this with kegs.
5/6/2012 11:58:26 AM

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wavers1 909:41
ugh. few beers stores have the capacity mentally to do this properly or somewhat fairly. there is a local place that does that a lot. it used to be the older vintage would be a few bucks more, not its twice as much since they have started looking at ebay. one of the problems is that about half of the ívintageí stuff is old lagers and ipas and such, they dont have any clue except to hold back things that are selling fast. its painful walking past all the rotting beer searching for a fresh one in the mix; its like looking through bodies in a battlefield for survivors.
5/6/2012 2:25:06 PM

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b3shine 5856:275
Originally posted by obguthr
I especially despise it when bars do this with kegs.


Truth!
5/6/2012 2:37:32 PM

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crosamich 431:17
6 months doesnít justify any price difference.
5/6/2012 3:59:30 PM

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javit
Originally posted by crosamich
6 months doesnít justify any price difference.


I agree. But 6 months doesnít justify calling a beer "cellared" either, and people still do it.
5/6/2012 4:05:40 PM

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