The All American Beer Company

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beers 8006 º places 477 º 13:15 Tue 7/31/2012

The All American Beer Company has launched! Slogan: "Taking Back America- One Beer at a Time!"

I, and the rest of the STL beer geek community (or community at large), had heard absolutely nothing about this until seeing a big end-cap display in a local grocery store last Tuesday. The company has been in development for three years and kept under wraps until the launch by its founder, John Beal (of the John Beal Roofing Company).

More info:
Beer company builds brand on patriotism in a bottle
RateBeer Brewer Page

beers 8006 º places 477 º 13:23 Tue 7/31/2012

Naturally, this has raised some serious questions from me and others, not limited to:

-Is this guy serious?
-"Taking back America" from whom or what? Is Beal not aware that in the 3-4 years since A-B was taken over by InBev, about a dozen breweries have opened in the STL area alone?
-Why was this kept under wraps for 3 years and launched without any promotional campaign?
-Beal is clearly trying to target buyers disenchanted with the international takeover of a locally-owned corporation, but does he realize he’s been beaten to the punch already by someone with the last name "Busch"? (Kraftig launched last year.)
-Are people aware that Beal has had a few other unsuccessful local companies in other industries, and that he is not well-respected by those familiar with these ventures?

Good luck, I guess, but this whole venture just seems silly to me.

places 10 º 13:28 Tue 7/31/2012

Patriotic pandering disappoints me.

beers 3677 º places 74 º 13:29 Tue 7/31/2012

wow that logo looks like garbage.

beers 7284 º places 188 º 13:33 Tue 7/31/2012

“I was like ’What the hell’s going on in America?’”

beers 1902 º places 72 º 13:37 Tue 7/31/2012

"Beal spent the next three years learning about beer."

Well, there’s your problem.

beers 2526 º places 30 º 13:38 Tue 7/31/2012

Hehe, righties are comical.

beers 7132 º places 303 º 13:39 Tue 7/31/2012

Enough of this commie propaganda! If you don’t like it you can get out!

beers 1902 º places 72 º 13:43 Tue 7/31/2012

My buddy made a great comment - I’m sure all his roofing supplies (and workers) are 100% American as well.

beers 2 º 13:51 Tue 7/31/2012

Have you tried it yet? It’s actually pretty good. I also heard on 97.1 that it beat out a taste test against bud light.

beers 12 º 13:51 Tue 7/31/2012

“I like this way better than I do Budweiser,” he said, taking a sip from a frosted glass earlier this week. “This is a better beer.”