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The All American Beer Company


read 2242 times • 42 replies • posted 7/31/2012 1:15:29 PM

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phaleslu 6509:403
The All American Beer Company has launched! Slogan: "Taking Back America- One Beer at a Time!"

I, and the rest of the STL beer geek community (or community at large), had heard absolutely nothing about this until seeing a big end-cap display in a local grocery store last Tuesday. The company has been in development for three years and kept under wraps until the launch by its founder, John Beal (of the John Beal Roofing Company).

More info:
Beer company builds brand on patriotism in a bottle
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phaleslu 6509:403
Naturally, this has raised some serious questions from me and others, not limited to:

-Is this guy serious?
-"Taking back America" from whom or what? Is Beal not aware that in the 3-4 years since A-B was taken over by InBev, about a dozen breweries have opened in the STL area alone?
-Why was this kept under wraps for 3 years and launched without any promotional campaign?
-Beal is clearly trying to target buyers disenchanted with the international takeover of a locally-owned corporation, but does he realize he’s been beaten to the punch already by someone with the last name "Busch"? (Kraftig launched last year.)
-Are people aware that Beal has had a few other unsuccessful local companies in other industries, and that he is not well-respected by those familiar with these ventures?

Good luck, I guess, but this whole venture just seems silly to me.
7/31/2012 1:23:54 PM

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GraniteSkunk 10
Patriotic pandering disappoints me.
7/31/2012 1:28:40 PM

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CanIHave4Beers 3280:74
wow that logo looks like garbage.
7/31/2012 1:29:19 PM

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SudsMcDuff 5825:183
“I was like ’What the hell’s going on in America?’”

7/31/2012 1:33:56 PM

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JMerritt 1803:72
"Beal spent the next three years learning about beer."

Well, there’s your problem.
7/31/2012 1:37:00 PM

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TAR 2497:30
Hehe, righties are comical.
7/31/2012 1:38:00 PM

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b3shine 5458:264
Enough of this commie propaganda! If you don’t like it you can get out!
7/31/2012 1:39:50 PM

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JMerritt 1803:72
My buddy made a great comment - I’m sure all his roofing supplies (and workers) are 100% American as well.
7/31/2012 1:43:52 PM

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pr0grammer 2:
Have you tried it yet? It’s actually pretty good. I also heard on 97.1 that it beat out a taste test against bud light.
7/31/2012 1:51:14 PM

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levifunk 12:
“I like this way better than I do Budweiser,” he said, taking a sip from a frosted glass earlier this week. “This is a better beer.”

classic.
7/31/2012 1:51:25 PM

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