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Bourbon County Stout going year round. How will this affect it?


read 3031 times • 37 replies • posted 4/16/2012 11:12:38 AM

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joet 2121:89
Will total sales be up or down? How will geeks respond?
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http://chicagoist.com/2012/04/16/the_honk_heard_round_the_world_goos.php
via BeerPulse
http://chicagoist.com/2012/04/16/the_honk_heard_round_the_world_goos.php

The recent lease of a new barrel warehouse on ABís dime has allowed Goose Island to double the size of its barrel program and will soon lead to Bourbon County Stout being made available available year-round.
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CanIHave4Beers 3138:74
Round here you could have told me it was a year round beer four years ago, it was always on the shelf. I donít think I really drank any more or less of it back then.
4/16/2012 11:16:07 AM

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bootsjohn 68:28
Increases in production often lead to decreases in quality control. With so many more barrels, have they found enough additional experts to know what will be ready to bottle? Plus, with ABInBev footing the bill, donít you think the mothership will be pushing GI to get the stuff out on a schedule as opposed to letting it reach appropriate maturity before packaging? Or will ABInBev let GI have free reign over this?
4/16/2012 11:18:39 AM

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TheAlum 5530:10
Originally posted by bootsjohn
Increases in production often lead to decreases in quality control. With so many more barrels, have they found enough additional experts to know what will be ready to bottle? Plus, with ABInBev footing the bill, donít you think the mothership will be pushing GI to get the stuff out on a schedule as opposed to letting it reach appropriate maturity before packaging? Or will ABInBev let GI have free reign over this?


ABInBev hasnít forced Goose to do anything so far.. what makes you think BCS will be the thing that changes that?

4/16/2012 11:23:45 AM

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pepsican 1438:46
Originally posted by joet
Will total sales be up or down?



Depends. Lately beers like this have only sold well in our store if they are rare or limited. It seems people want what they canít get, or something they can post on a blog or whatever to show off what they have had. Back in 2008 we ended up with 120 cases (I think) of BCS that sat on our shelves for over a year. This was back when we had hardly any beers similar on the shelves. Fast forward to now when we have plenty of other examples at similar price points. Can we push 30 cases of BCS once a year in under a day? Sure, but it wonít continue to sell at that pace. People will see it still on the shelves a few weeks later and figure it is a common beer, which will drive down sales of a beer like this. You also have to consider the times a person would want a novelty beer like this a year. I personally couldnít consume more than one or two a month.
4/16/2012 11:24:25 AM

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jezmez68 395:6
Originally posted by TheAlum
ABInBev hasnít forced Goose to do anything so far.. what makes you think BCS will be the thing that changes that?


Totally. Itís like saying that Honkerís Ale when they released it year round would lose quality. Why would AB want to put a crap product out? Answer? It wouldnít. It wouldnít want to hurt something that was making them money. Theyíre a big company, not a stupid one.
4/16/2012 11:31:25 AM

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Jeppe 2631:84
it will taste less rare
4/16/2012 11:34:12 AM

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GT2 8163:564
Originally posted by jezmez68
Why would AB want to put a crap product out? Answer? It wouldnít.


4/16/2012 11:39:11 AM

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LostHops287 18:
Sale will increase in the region where it was not available especially in CALI--LOS ANGELES AREA
4/16/2012 11:39:33 AM

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GodOfThunder 1247:34
Iím still not buying it. Goose Island sold out. I donít care what beer theyíre making, Iím not buying anything from AB/Inbev... well, except the single of Bud Light Platinum I had to drink for the RBScavengerHunt.
4/16/2012 11:41:46 AM

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pepsican 1438:46
Originally posted by Jeppe
it will taste less rare


Like it did back in 2008 when a single batch would sit on the shelf for a year in most areas. The IIPA that came out around the same time though, good lord. Bring that back you jerks. That would taste so damn rare right now.
4/16/2012 11:42:22 AM

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