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Economics of beer


read 872 times • 28 replies • posted 2/14/2013 1:40:08 PM

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finn1918 193:12
Anyone ever think about their beer purchasing from an economic standpoint? I am sure that most of you are familiar with the foundation of economics:

Your money is best spent on what, dollar for dollar, gives you the most enjoyment.

Letís apply this to beer. In Georgia, the cheapest beer per serving (letís standardize at 12 oz/ 355 ml) is Schlitz and Genesee at $12.99 for a 30-pack. Thatís roughly comparable to a bomber of mid-high quality beer, like Stone Vertical/Anniversary/Double Bastard, Chimay Blue, and most Lost Abbey, Mikkeller, and DFH beers. So, the same price gets you 30 servings of beer or 2 servings. 15:1 volume ratio. So, if you enjoy a glass of Schlitz 1/14th as much as a glass of Lost Abbey, the clear choice is that you will get more enjoyment out of your Schlitz. If you enjoy your Genny 1/16th as much as your Stone, the clear choice is to go with Stone.

From that standpoint, it isnít hard to understand that so many people stick to their bland, refreshing macro lagers, although the caveat is that at most bars the price:volume ratio of these same beers would be at most 3:1.
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bhensonb 10770:461
Actually I suspect many of the folks are maxing their blitzed potential. At 4.5% Bud Light takes about 4 bottles to match a decent bomber at 9%. So roughly they can get more than twice as blitzed for their buck with the crap. Without having to tolerate anything with taste.
2/14/2013 1:46:54 PM

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pinkie 457:10
Yeah but itís not only about getting blitzed. Some brewers only sell certain offerings in 12 packs and I say they can pound sand. My most recent experience is with southern tier.

So far their best offering (that I have tried) is that Unearthly which is available in a 22 oz size for over $7 or in a pretty expensive case that also contains iniquity and this beer 2XIPA. Too bad for them because I wouldnít buy iniquity or 2XIPA again. Why put up with 8 beers you donít want to get 4 that you do? IBC puts out flower power in a 6 pack and for hops thatís one of the best beers I have ever had. For IPA in general thereís so many other companies that put their beer in a 6 pack. Lagunitas, Victory, Sierra Nevada . . .
2/14/2013 1:57:01 PM

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potbeerjob 1343:21
In colorado craft 6pks average 9.49/8.99 and often are on sale for 7.49 pr even 6.99, while the cheapest macro lager 30pk averages 17/18 with sale prices at 14/15 ( and a bud light 18 pk costs 14.99). My point is theres better ratios in colorado and maybe thats a reason there are so many obsessed beer geeks here (and other beer centric states).
2/14/2013 1:57:52 PM

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TheHOFF43 1734:105
I think people drink their cheaper beer because they like it, not because its cheaper. I use to drink a lot of coors light because I liked it. I would drink it in the shower, after class, after work, at bars, etc. because to me, at that time, it was a good beer.
2/14/2013 1:59:56 PM

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b3shine 5192:261
Youíre assuming that people on this site drink for the buzz, which doesnít accurately reflect the sentiment of the average Ratebeerian.
2/14/2013 2:16:19 PM

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AdamJackson 2385:181
Originally posted by b3shine
Youíre assuming that people on this site drink for the buzz, which doesnít accurately reflect the sentiment of the average Ratebeerian.


Yep! I hate getting buzzed. It means I canít tick as much and have to stop drinking. If I never got buzzed, Iíd have a lot more ticks on RB. Worth it. If someone can make a 2% ABV stout, bring it!
2/14/2013 2:26:23 PM

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Jimthechap 1563:42
I would argue that the economic view is slightly flawed by the changeability of preference. The beer I hanker for will change by time of day, day of the week, season, weather and mood. Some times are marked by the suitability of cold, fizzy, flavourless lager and a pint of rich, hoppy pale ale just would not do.
A good beer fridge is a full one, but I also aim for variety.
2/14/2013 2:27:09 PM

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javit
Originally posted by adamjackson
Originally posted by b3shine
Youíre assuming that people on this site drink for the buzz, which doesnít accurately reflect the sentiment of the average Ratebeerian.


Yep! I hate getting buzzed. It means I canít tick as much and have to stop drinking. If I never got buzzed, Iíd have a lot more ticks on RB. Worth it. If someone can make a 2% ABV stout, bring it!


DING much?
2/14/2013 2:32:55 PM

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IcebergShorty
I like to get buzzed. Ticking is pointless.
2/14/2013 2:45:16 PM

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kmweaver 3206:116
I havenít bought many bombers since writing this.
2/14/2013 2:52:11 PM

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