Now that 6 and 9 are both taken, Sweetwater is adamantly claiming four hundred twenty.
Lagunitas Brewing is dropping any future use of the term “420,” a well-known code phrase for marijuana, on its labels after an Atlanta brewery claimed a federal trademark on the number.
Lagunitas Founder Tony Magee announced the change via his colorful, stream-of-consciousness Twitter feed earlier this week.
“Good news is, I’ll let ya have the 420 thing,” he wrote, addressing Freddy Bensch, founder of Sweetwater Brewing Company. “Is that a win?”
Magee said he received a letter demanding the change on Monday and expressed irritation, going so far as to call Bensch “a dweeb” for not having called in person to discuss the issue.
Bensch declined to comment on the dispute Wednesday, saying in a written statement, “It’s not our style to discuss these issues publicly.”
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