RateBeer
home Home > Forums >
Beer Talk | Site News | Beer Trade | Beer Travel | Food/Beer | For Sale | New Here | Homebrew | Non-US | Industry | OT - Lite | OT - Medium

Lagunitas’ Tony McGee gives Sweetwater the 420 dispute "win"


read 2320 times • 33 replies • posted 7/11/2013 10:03:27 AM

Thread Frozen
Page 1 | 2 | 3 | 4

premium
admin
joet 2172:91
Now that 6 and 9 are both taken, Sweetwater is adamantly claiming four hundred twenty.

--
Lagunitas Brewing is dropping any future use of the term “420,” a well-known code phrase for marijuana, on its labels after an Atlanta brewery claimed a federal trademark on the number.

Lagunitas Founder Tony Magee announced the change via his colorful, stream-of-consciousness Twitter feed earlier this week.

“Good news is, I’ll let ya have the 420 thing,” he wrote, addressing Freddy Bensch, founder of Sweetwater Brewing Company. “Is that a win?”

Magee said he received a letter demanding the change on Monday and expressed irritation, going so far as to call Bensch “a dweeb” for not having called in person to discuss the issue.

Bensch declined to comment on the dispute Wednesday, saying in a written statement, “It’s not our style to discuss these issues publicly.”

More here:
http://www.petaluma360.com/article/20130711/COMMUNITY/130719935/-1/community
Private message Send the author a private message


premium
drowland 6038:172
That Twitter stream was pretty entertaining
7/11/2013 10:08:38 AM

Private message send the author a private message


premium
admin
joet 2172:91
Should we take 833? As in R8B33R?
7/11/2013 10:08:52 AM

Private message send the author a private message


premium
pepsican 1445:46
R8PB33R?
7/11/2013 10:10:54 AM

Private message send the author a private message


premium
admin
joet 2172:91
And please no R8 B33R
7/11/2013 10:23:28 AM

Private message send the author a private message


premium
DYCSoccer17 3320:300
Really funny on Tony’s part, seeing he called out Knee Deep Brewing on twitter a few months ago for using a label that looks a little like his...what goes around comes around...
7/11/2013 10:24:50 AM

Private message send the author a private message


premium
3fourths 8034:1273
Originally posted by DYCSoccer17
Really funny on Tony’s part, seeing he called out Knee Deep Brewing on twitter a few months ago for using a label that looks a little like his...what goes around comes around...


there’s more to it than simply "calling out" Knee Deep, if you care to read.

http://beerpulse.com/2012/11/twitter-reacts-to-ipagate-did-knee-deep-copy-lagunitas-ipa-label/

7/11/2013 10:36:37 AM

Private message send the author a private message


premium
admin
joet 2172:91
Originally posted by DYCSoccer17
Really funny on Tony’s part, seeing he called out Knee Deep Brewing on twitter a few months ago for using a label that looks a little like his...what goes around comes around...


Calling out a nearby newcomer on a near identical label for the exact same kind of beer is quite different than someone generally claiming the number 420 used on anything -- beer, brewer, events, descriptions -- for any beer-related product marketed in the States.

Not to mention the cease and desist came in a letter without a phone call or any more casual attempt at negotiation.


Of course brewers have a right to protect their brands. Things only get stupid when

1) The brewer’s claim is outlandish in scope

2) They proceed in an overly aggressive fashion
7/11/2013 10:52:16 AM

Private message send the author a private message


mnmike 1032:33
At least it was a demand letter and not just serving them with a lawsuit...
7/11/2013 12:03:12 PM

Private message send the author a private message


premium
Cletus 6354:233
Yet another reason I love Lagunitas.
7/11/2013 12:05:36 PM

Private message send the author a private message


finn1918 193:12
Yet another reason I am tired of this petty bickering.

It really shatters the image these brewers have built as laid-back and fun.
7/11/2013 1:19:50 PM

Private message send the author a private message

Home > Forums > Beer Talk

Page 1 | 2 | 3 | 4
Copyright © 2000-2014,
RateBeer LLC. All rights
reserved.
about us
About RateBeer
FAQ
Contact/Feedback
New Beers
add
Advanced Search
Add A Beer
Add A Brewer
Add A Place
Events
membership
Log In
Edit Personal Info
Buy Premium Membership
Your Messages
the best
RateBeer Best
100 Beer Club
The Top 50