Lists for prospecting new important beers?

What do you look at in order to see what important new beers are coming out? or what are best in a particular region? or what best beers might be available to a potential trading partner?

Joel, I look at hype and hysteria.

I only follow local Michigan brewery’s websites to see their calender: Shorts, Odd Side, Bells, founders, Dark Horse. Other than that I figure out the rest by the ISO/FT bonanza.