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hat would you prefer in a beer store?
A store that almost always prices the beer at fantastic prices but sells out of seasonals fairly fast. (Of course they keep re-ordering while the beer is in the distrabution chain.)
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A store that is a few bucks ABOVE the average area price for the same beer but has stock sometimes almost a year after the seasonal release.
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The best of both. If you order the stuff you know is going to be in high demand, in sufficient quantity, you should be able to satisfy your customer base, while providing great, competitive pricing.
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I agree with BeerCellar, a little bit of both. You price certain items that you know are going to draw them into the store and then upsell them to other products that they might enjoy.
I am a big fan of seasonal offerings but I think that seasonals loose a lot of their oomph when they’re carried outside their season. I think you get a lot more volume from these offerings by heavily promoting your seasonals during their time frame and making them a big deal.
Its been shown time and time again in market studies that customers will happily pay more for greater convenience. If you can provide them with an easier, more convenient way to buy beer you can charge more and thereby make more money.
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I prefer a store that knows how to take care of beer more than any of those choices. Locally, there are several stores with monster selections of beer that keep them on racks under florescent lights.
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I want the prices. Seasonals are seasonals. There’s plenty of beer for the rest of the year.
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ditto
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Good prices, freshness and (hopefully) good storage conditions. I’ll take choice A every time. Let the seasonals come and go as they do. I’ll buy a couple cases if it’s that good.
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Or Whole Foods who has the same beer a few bucks above average for the pleasure of waiting behind some lost organic chick who still writes checks for every purchase but it is closest to home.
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I would love to see a store that did not carry a single bottle or can of the mass produced, highly advertised crap from the big boys. The store would only carry micro, craft and imported beers and bought in large enough quantities that the prices were reasonably good.
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This is like the second time that I’ve seen the word "organic" used in reference to a woman in the last couple days on this forum...so, umm, does this mean that she was made without any artificial additives? Cuz if so, is that really so bad? I mean, the alternative sounds like it could lead to all sorts of weird mutations....
:)
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Organic to me means clueless. I guess you haven’t stood in line at Whole Foods behind a woman who cannot seem to operate a simple grocery POS and still writes checks. To them going to Whole Foods is like some sort of church like experience where they are to savor the ’goodness’. Um...I just want to get my beer, go to the register, pay and leave.
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