We love to be ripped off, where have you been?
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I miss those 1 quart bottles.
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Because they can get the price. Capitalism at it’s finest. Don’t buy the beer and prices will drop.
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I hate bombers, and always will (especially on high alcohol beers)/ What’s funny is I will see guys bitch about paying $18 for a six of Hopslam, but will also say that they got a good deal on a bomber of some DIPA for $5.99. I guess they will always be around. I always break it down by cost per oz.
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$6.99 / six pack = $2.14 / 22 oz bomber = $2.47 / 750 ml = $6.21 / 64 oz growler Or, the other direction: $9.99 / 750 ml = $28.32 / six pack = $8.65 / 22 oz bomber = $25.17 / 64 oz growler There are a lot of folks that wouldn’t blink at a $9.99 750, though would choke on a $28.32 six pack (even a $4.27 12 oz single).
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I will also say that I do appreciate why "singles" are marked up. This includes 12, 22, 750 single bottles. I just believe they are marked up to far too much. Let’s say you have a $12.99 six pack, I would think a 20% markup would be reasonable, or: $2.60 12 oz bottle $4.77 22 oz bomber $5.50 750 ml
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This thread is about bombers. When buying singles at a bottle shop, if I buy a single for $2.50 and a bomber is about $4.90, how is this a rip off? 12 oz $3 and bomber about $5.99. 12 oz $5 bomber $10. Usually the bombers at my favorite bottle shops are about double that of a single, no big deal. Anytime you buy a larger quantity of a particular serving size of the same brew, such as a six pack or 24 can/bottle case, it will be sheaper, no? What bugs me is when the beer is not available in a 12 oz and the bomber is more than $10.
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For me, it’s really all about wanting to try new things but having no desire to commit to 72oz of beer. I’m all for paying more by volume (but less overall for the purchase) for the opportunity to try something I might not want to drink a lot of or buy very often. If I’m headed out to buy something I know I already like and will drink a good amount of, of course I’d go for the cheapest option, the six-pack. I put together a post on the switch from six-packs to singles not too long ago here that has some feedback and comments as well: http://seattlebeernews.com/2012/01/the-switch-from-six-packs-to-singles-the-changing-landscape-of-retail-beer/
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I don’t accept the price of the bombers being higher per ounce compared to 6ers, and I generally don’t buy them. In fact, I’d say almost categorically, I’d prefer two 12 ounce bottles to one 24 ounce bottle. Why? Because if I want two standard 12 beers one night, 12 ounce bottles give me the option of having two different things, whereas once I crack a 24 ounce bottle, that’s basically it. And with a 24 ouncer (essentially two beers), there’s no real option to just drink one standard beer (Granted, I usually want two beers anyhow, but every once in a while one hits the spot). If I do get a bomber, it’s usually a throw in at the end, and it’s something like Beck’s for $1.99, which works out to a $6 6-pack, which is about what I bought a 6er of Beck’s on-sale for a while back. Or Yuengling for the same price (Granted, this was in a giant can), which equals per ounce their cost per ounce on a 6er. But I usually don’t get a bomber at all. The one time I can remember paying more per once for a bomber was when Fat Tire first hit MD in bombers and not yet 6 packs, and I bought a $3.99 bomber because of the novelty of it, but I didn’t make a habit of it, and wouldn’t. Fat Tire’s 6ers and 12ers have actually priced me out. I don’t generally buy any New Belgium products these days unless they’re on-sale or I find a weird out of the way store that offers them at a better price than I’m used to.
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Because it makes beer look like wine.
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