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ix-pack Ironman sells six-packs
By Leica Carpo
Philippine Daily Inquirer
First Posted 18:55:00 05/12/2008
MANILA, Philippines--Beer” connotes hefty beer bellies, smoky pubs and drunken college keg parties—an image light years away from the hard core training, single digit body fat, Lycra-clad lean mean workout machines of your typical triathlete.
Balancing a long-time passion for beer and a serious commitment to a sport lifestyle is something Jim Araneta, amazingly, manages to do.
From a peak of 225 lbs, Araneta trimmed down to 175 in several months due to an intense swim, bike and run regimen. He finished his first Ironman in 13-plus hours.
The “Ironman” president of Global Beer Exchange (GBex) is going back to an early infatuation—beer—and is now poised to launch over 30 varieties of premium beer in the Philippines.
Premium flavors
GBex’s select, premium select and super premium beers are leagues away from your typical P10 beer-garden variety, with 750-ml ceramic bottles for reserve brews and 12- and 22-oz bottles starting at P150.
The collection runs the gamut of flavors from lighter and mellower-tasting lagers like the Marzen, Pilsner & Blonde Bock brewed by Gordon Biersch, to more complex ales like Ballast Point, which produces the fruity Wahoo Wheat Beer, a malty Calico Amber Ale and a very hoppy Big Eye India Pale Ale.
Araneta predicts, “Even non-beer fans may be converted by a sampling of our Chocolate Stout, Mocha Porter, Hazelnut Brown Ale & Barley Wine from the highly acclaimed Rogue Ales in Oregon.”
Araneta chose the US as source of his beers because his research revealed that due to the country’s melting pot culture, its brewing industry is more diverse than other great brewing nations in Europe like Belgium, Germany and the UK.
It also produces unique American Ales, from plain hoppy to extremely hoppy (bitter).
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