By far the best selection of beers in Hamburg (and around). Should rightfully be a large, glittering megastore in the bustling city centre but instead is a far-off, minuscule, easy-to-overlook shop -- which tells something about beer appreciation in Northern Germany. Stand somewhat helplessly in the cramped little rooms between unlabelled shelves but the highly competent owner is eager to help.

Definitely Hamburg’s best specialized beer store. Looks small from outside, but has a large offer. Most noteworthy for its wide range of different German beers. Also has a good selection of ales from the UK, Belgium and many other counties. Offers well-known classics and beers that are hard to find hereabouts. New beers are added from time to time so that there is always something new to try. The owner and staff are very friendly and knowledgeable and are happy to provide advice and service. Located directly at the subway station, a few stops away from the city center.

Little "hole-in-the-wall" with a nice selection and even better service. A must visit if you’re in Hamburg. Great selection of German beers, good selection of imports.

A few U-bahn stops from the central station and you will be there. Small shop but it has a lot of German beers in bottles and the lady behind the counter, who is not German (Dutch maybe?) is more than willing to tell you about the beers and assist you. A good experience as she knows what she is talking about. Some beers from other countries but not many. Fair price level.

Other Hamburg shops (including big specialty shops like Graeff and Bierspezi) focus on cases of sometimes interesting German beers (but basically pils and weissbier). Bierland has a dedicatedly broad array of German beer styles (e.g., a range of kellerbiers, a collection of pils including one with 100 ibu) and the owner seeks out rare beers from small producers, along with trying to stock Belgians, U.S. beers, and others that are virtually impossible to find elsewhere in Northern Germany. She is very helpful with suggestions, and loves to discuss beer varieties and trends. When I commented that most Hamburg beer drinkers concentrate on just one or two styles, she added that customers from the former East Germany tend to be more open-minded and adventuresome in seeking out varieties of types and flavors!

this is definitively one of the best beer-shops i know in germany. when you get there don´t keep an eye on the look of the shop. looks antiquated (50th) but has a range of about 350 - 400 kinds of beer. lots of rare germans and a unusual range of english beers. plus internationals. esther, the owner, knows every single bottle and can tell you something about the taste and nearly always something about the brewery and the brewer. because of the lot of small breweries available there are a lot of changes. so you´ll find at least 10 - 20 new beers while re-visiting the shop after two or three months. outstanding!