On the main drag heading up into downtown West Bend, tucked back into a strip mall. Some coolers and a long stretch of wall with micros. Some older- looking stuff with dust ... always a plus and a minus that, as I found a NG Belgian Red which they did not make this year.

Very good selection for a small town. Large micro selection in back. Separate special section with 10% build your own 6 pack. Every time I stop in there is something new and interesting.

Best selection for West Bend. Starting to get some great limited releases. Helpful staff.

Jeff’s Spirits on Main is pretty much the biggest and best liquor store in the West Bend area. Several coolers full of macros/imports/WI micros, sampler selections, an entire rack of New Glarus, and a large section of shelving dedicated to craft beer. Various larger bottles of Ommegang, Rogue, Chimay, and some New Holland/Stone/Sierra Nevada/Smuttynose single 750s. Prices are in line with other liquor stores, no real sales ever going on. My standby in town because of the friendly staff and always-growing selection. UPDATE 3/29/09: They have added a small build your own sixer option to their beer display near the front of the store. On one side is mainly seasonal brews while on the other side they have larger bottles and highly regarded sixers (some Founders, some Dark Horse, some Weyerbacher, etc). The BYO6 deal works by taking a percentage off of the sum of the 6 sticker prices.