These guys have a bit of a stigma for importing a bunch of beer only semi-legally. Five years ago it was all the rage (on beeradvocate) to hate on people that did this. Now everyone does it, so some of the popular targets like these guys and Beverages 4 Less are just several of hundreds of stores that do this. Most likely not legal, possibly unethical, but the upside is that you have access to lots of things you’d otherwise have to travel out state or trade for. As mentioned in some other ratings the prices are out of control but I’d be willing to bet that many of the desperate beer nerds that hated on this place still frequent it.
The selection is pretty impressive. There are two rows of shelves and a row of fridges full of beer. I spotted some Tilquin Quetsche and some of the gueuze squared (for $50 lol). Also saw plenty of Cascade (half a dozen different ones), a bunch of Almanac sours, some Bruery society-only stuff, along with Mikkeller, De Molen, and Ale Apothecary. They of course have plenty of legitimate stuff too. All around a great selection but you’ll pay for it.
Kind of an infamous place. They do have a really nice selection, for the most part, but prices are typically high and they’ve been known to engage in some less than savory business practices. If you know what you’re getting yourself into, not a bad place. But I wouldn’t drive from the Peninsula just to go here.
OK, first of all, why is this place not in google maps? I had to navigate by address cause it kept wanting to take me to Pleasanton even when I said Livermore. OK, rant over. I had heard a lot about this place and was dying to check it out. Finally got the chance when I ended up that way for work and had (just) enough time for the detour. Pretty big store, but most of the space is dedicated to non-beer. The craft beer is confined to one long shelf plus a row of coolers. Things are stored pretty haphhazardly with labels not matching products and some individual bottles showing up in about six different places around the area. That being said, the selection is pretty damn impressive. Nothing too hugely whale-like, but they did have a lot of beers I havent seen on the shelves anywhere else in the bay. Picked up RR Sanctification and Damnation B69 for great prices, as well as a bunch of other stuff. Overall prices are a bit on the high side compared to say City Beer or K&L Wine Merchants, but some of their stuff is dirt cheap. I am a bit concerned with shelf aging, however. For example, they still had a couple bottles of YuleSmith SUMMER on the shelves, which can’t be too great six months later. Ditto for Port Hop-15 and its three months of aging. That aside, this is a great place, I just recommend checking best by dates, particularly for IPA’s.
We stopped past here on our way to Yosemite form Santa Rosa. It’s a fairly unassuming liquor store from outside, excluding the small sign saying craft beer. It has a very extensive selection of beers from all over the world - US, Belgium, Denmark, UK etc. It’s a large store and pretty much half of it is dedicated to beer! Lots of exciting stuff from the best CA breweries like Alesmith, Stone, The Bruery etc, but there is also lots of obscure stuff I have never seen or even heard of before. Perhaps prices are a touch more expensive than those in the bay area, but you can’t argue with the selection. Very friendly service. A brilliant beer store.
Harpreet has quite a handle on beers. He offered an Upland Raspberry Lambic. Gave a rundown on what had just arrived and was in boxes. There’s a lot of beer, a lot of good beer, a lot of hard to find (in NorCal) beer. I picked up 10 I’d never rated or mostly even seen. And the man says he’s going to reduce the wine stock to make more room for beer. The sign on the front says "Craft Beer". Yep. Definitely worth going out of the way to see.
What! I haven’t rated this place yet. Been here a couple of times. This place puts out the rare / hard to find stuff and at a pretty fair premium. Lots of stuff from all over the globe. They have a decent selection of local stuff but since I’m no longer local seeing a bigger local selection would be cool. That said I still find several local brews I need to get each visit. If you are anywhere near here you need to stop by. All in all one of the best selections I’ve seen in CA.
Likely the best selection in all of California. Looks like a typical liquor store in a strip mall, but there is a massive beer selection in the back of the store. You name it, they have it. Tons of Lost Abbey stuff, like Red Poppy, CdT, etc etc. Westy, lots of RRs, including batch 23, Cantillon, Alesmith, Bruery, Nogne, numerous other Scandinavian brews. They had some Dieu du Ciel as well. The beers were fairly priced.
Harpreet is a very enthusiastic guy with a ton of plans for this place. A lot of the beer I mentioned is located in the back rooms, so ask for him and he will likely show you around back there. Just make sure you bring your wallet, because there are so many insatiable goodies here.
Located in a strip mall, easy to find. The store is nice, but not very well organized and there were many beers not priced. Service was excellent, I believe by the owner, he pointed out some great beers and rarities. Selection was amazing, there were lots of hard to find beers although he charges a premium for those beers. Value was great on most things but high on rare beers. Overall a great place to stop for an out-of-towner. I picked up a bunch of good, cheaper local stuff and a few spendy rarer beers. Will return if in the area.
Just take a look at the awesome selection of beer at this place and that will tell you everything you need to know. Over the last eight months or so, Harpreet has turned this into one of the best beer stores in the east bay. And if you can’t find what you want, he will do what he can to get it for you. The staff says that people are coming all the way from San Jose just to check it out, and I believe it. My only complaint is that it tends to be a little pricy, but with all the world class imports they have, I guess thats to be expected. Word is, they may be looking into getting a tasting bar with up to four taps for sampling. If that happens this will definitely be a must stop for anybody traveling to the east bay. I’m happy I live in Livermore, so I get to stop in at least weekly. Good job!