Really? People are commenting on the theme?! I would understand if this were a "Rate Interior Decor" site... thank all that is holy that it is not! If you’re looking for something that you can’t find anywhere else in Boulder County (see also CO), then you need to visit Hazels. Clean and organized appearance. Their dedication to the rare and unique is evident as soon as you glance in the direction of the beer department. The shelves are stocked to the brim with the local, regional, domestic and imported rarities. Staff is extremely knowledgeable and helpful. I will drive the extra few miles past Superior Liquor and avoid the extra couple blocks to Liquor Mart for the comparable prices and service that Hazels offers. If only they’d put some effort into redecorating the interior... haha... but seriously, get the f*ck out of here with that shiznit. Hazels is where it’s at!

Don’t know about some of the other reviews on this place - the beer managers are personal friends and have an extensive knowledge about their stock and a passion for talking about it. Every time I’m in there, there is always staff at the beer coolers asking browsing patrons if they want a hand with anything. Prices are fine, and for a new store, they’re already doing great at stocking beers you wouldn’t necessarily expect them to get in addition to stocking some beers I haven’t seen elsewhere (Oud Beersel Oude Kriek, for instance). When I was in last week, they had just received Crabtree Menage a Trois (one of just a few stores in the state to get any at all). Their Sunday specials with the membership card (which I’m in favor of to get free or cheaper stuff, who doesn’t like that?) has had some awesome deals on it. The wine specials they run with it are absolutely crazy sometimes, and they mega-marked down Boulevard 12-packs to $13, including Zon and specialty packs. It’s a huge store and right on Boulder’s main drag, so it’s going to get a lot of traffic - ultimately it’s not going to be the place for "finds." But for a healthy bit of competition for Liquor Mart, which is typically the high-water mark in town for prices, is ultimately a good thing.

Not sure yet..

about as large a selection as you can find in Denver/Boulder but they are still making a lot of errors: 1) most bottle-conditioned Belgian beers are shelved warm. 2) they do not seem to know or care about the difference between pasteurized and unpasteurized beer. 3) low gravity German imports are put on the shelf warm and under lights. they are getting better, but I think it will take some time for the just-got-into-beer 20-something geek employees to learn more about the world of beer other than what is barrel aged or has the highest alcohol. employees are trying to be helpful, but what I overhear from them talking to customers consists of very basic but highly-impassioned words about a sourness level or hop level. and quite a few times I’ve heard them recommend beers to customers which I consider to be downright terrible. beer managers definitely fit the "beeadvocate cheery-beery everything is amazing" mold. ah well, we’re getting there.

This new place is effectively a carbon copy of Total Beverage in Westminster, including the membership card that entitles you to the sale prices, which are often very good (e.g., Numanthia Termes for $25 compared to Liquor Mart’s $36). It’s a warehouse-style store so even though the selection is large, the focus is primarily on appealing to the masses...not too much hard-to-find stuff in here, but there are some nice things hidden among the common. Lots of beer available in singles as well as six-packs and cases, most in coolers but also two shelves’ worth of room temp singles (again, much like Total Beverage). They have a small case of high-end liquor (e.g., Macallan 30), a high-end wine room (haven’t explored yet), and a cigar humidor. The ambiance is identical to Total Beverage...concrete floors, endless coolers along the walls, etc. A guy was polishing the floors with a really noisy machine the whole time I was shopping (10pm on a Saturday)...extremely annoying and almost drove me to leave empty-handed. Hopefully that’s just a beginner mistake on the company’s part. But overall this will likely be good competition for Liquor Mart and it’s closer to my house so I dare say I might wind up here more often...presuming they switch their cleaning crew to work off-hours.